The Effect of Product Quality and Price on Customer Satisfaction at Yulia Citra Furniture
Main Article Content
Abstract
This research was conducted on consumers of Yulia Citra Furniture, West Bandung Regency. The purpose of this research is to find out how much influence the influence of Product Quality and Price has on Consumer Satisfaction in purchasing both partially and simultaneously at Yulia Citra Furniture. The method used in this research is descriptive method and associative method. The unit of analysis in this study is the individual, namely consumers at Yulia Citra Furniture. The samples in this study were 129 respondents. The analytical method used is path analysis, multiple linear analysis, validity, and reliability tests of the research instruments are also carried out. Based on the results of the study indicate that there is a significant effect either partially or simultaneously on the independent variables (product quality and price) on (customer satisfaction). The implication of this research is that Yulia Citra Furniture should maintain product quality and price, because these two things affect future consumer judgments about consumer satisfaction which can attract the attention of customers who care about this, because businesses must have unique characteristics, and it is important to adjust suggestions with the context of the business being run.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
An author  who publishes in the  Jurnal Manajemen Teknologi agrees to the following terms:
- Author retains the  copyright and grants the journal the right of first publication of  the work simultaneously licensed under the Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Author is  able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book)with the  acknowledgement of its initial publication in this journal.
- Author is  permitted and encouraged to post his/her  work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
Jurnal Ekonomi Manajemen Teknologi (EMT) KITA by http://journal.lembagakita.org/index.php/emt/index is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Alma, B. (2016). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Alma, Buchari. (2013). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Arfina, W. (2018). Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Konsumen Es Krim Glico Wings (Studi Kasus di Outlet Anugrah Abadi Lumajang). Jurnal Riset Manajemen, Volume 1, Nomor 2, 155.
Daryanto. (2013). Sari Kuliah Manajemen Pemasaran (cetakan 2). Bandung: PT Sarana Tutorial Nurani Sejahtera.
Fandy Tjiptono. (2015). Manajemen Pemasaran. [Tidak tersedia informasi lebih lanjut.]
Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS (edisi 8). Semarang: Badan Penerbit Universitas Diponegoro.
Kotler, P. A. (2017). Principles of Marketing. 17th. New York: Red.
Kotler, P. K. (2016). Manajemen Pemasaran Edisi 12 Jilid 1. & 2. Jakarta: PT. Index.
Kotler, Philip, & Gary Armstrong. (2016). Faktor-faktor Perilaku Konsumen. Edisi 13. Jilid 1. Jakarta: Erlangga.
Kotler, Philip, & Gary Armstrong. (2016). Keputusan Pembelian. Edisi 13. Jilid 1. Jakarta: Erlangga.
Krisnandi, H. A. (2019). Pengantar Manajemen. Jakarta: Lembaga Penerbitan Universitas UNAS, Universitas Nasional.
Manus, F. W. (2015). Kualitas Produk, Harga dan Kualitas Layanan, pengaruhnya terhadap kepuasan pelanggan kartu prabayar Tri di Kelurahan Wawalintouan Tandano Barat. EMBA Vol. 3 No. 2, 695.
Pakpahan, Manuntun. (2016). Keputusan Pembelian. Medan: CV. Rural Development Service.
Peraturan Undang-Undang UU No. 31 Tahun 2000, pada tanggal 20 Desember 2000.
Ramli, S. (2013). Bacaan Wajib Para Praktisi Pengadaan Barang/Jasa. Jakarta: Visi Media.
Robbins, P. S. (2014). Management. Twelfth Edition. United States: Pearson Education Limited.
Rohman, A. (2017). Dasar-Dasar Manajemen. Malang: Intelegensia Media.
Rosad, S., & [Tidak tersedia informasi lebih lanjut.] (2015). Manajemen Pemasaran. Yogyakarta: In Media.
Ruyatnasih, Y., [Tidak tersedia informasi lebih lanjut.] (2018). Pengantar Manajemen Teori Fungsi dan Kasus. Yogyakarta: Absolut Media.
Simamora, B. (2014). Panduan Riset Perilaku Konsumen. Jakarta: Gramedia.
Soedibjo, B. (2013). Metode Penelitian. Bandung: Universitas Nasional PASIM.
Sudaryono. (2016). Manajemen Pemasaran Teori Dan Implementasi. Yogyakarta: ANDI.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, R & D. Bandung: CV. Alfabeta.
Sulaeman, M. M. (2018). Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Konsumen pada merek Cardinal di Ramayana Bungurasih Sidoarjo. Jurnal Penelitian Ilmu Manajemen, Volume III No. 3, 808.
Sunyoto, D. (2014). Konsep Dasar Riset Pemasaran dan Perilaku Konsumen. Cetakan ke-2. Yogyakarta: CAPS.
Terry, G. (2014). Dasar-Dasar Manajemen. Jakarta: Bina Aksara.
Tjiptono, F. (2015). Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian. Yogyakarta: ANDI.