AZZAHRA, Gezha Meisya; AGUS SETYAWAN, Anton. Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia. International Journal of Management Science and Information Technology, [S. l.], v. 5, n. 1, p. 175–182, 2025. DOI: 10.35870/ijmsit.v5i1.3801. Disponível em: https://www.journal.lembagakita.org/IJMSIT/article/view/3801. Acesso em: 28 mar. 2026.