SYAFAQ, Shandya Aissy; FIRDAUS, Firdaus; ABDULLAH, Zailani. The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z’s MS GLOW Purchase Decisions in Semarang. International Journal of Management Science and Information Technology, [S. l.], v. 6, n. 1, p. 142–152, 2026. DOI: 10.35870/ijmsit.v6i1.6625. Disponível em: https://www.journal.lembagakita.org/IJMSIT/article/view/6625. Acesso em: 18 mar. 2026.