SUTOMO, Sutomo. Comprehensive Analysis of the Effectiveness of Omnichannel Marketing Strategy in Increasing Sales Optimization in Companies. International Journal of Management Science and Information Technology, [S. l.], v. 3, n. 2, p. 330–338, 2023. DOI: 10.35870/ijmsit.v3i2.1603. Disponível em: https://www.journal.lembagakita.org/IJMSIT/article/view/1603. Acesso em: 28 mar. 2026.