[1]
S. A. Syafaq, F. Firdaus, and Z. Abdullah, “The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z’s MS GLOW Purchase Decisions in Semarang”, Int. J. Manag. Sci. Inf. Technol., vol. 6, no. 1, pp. 142–152, Mar. 2026, doi: 10.35870/ijmsit.v6i1.6625.