Azzahra, Gezha Meisya, and Anton Agus Setyawan. “Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia”.
International Journal of Management Science and Information Technology, vol. 5, no. 1, Feb. 2025, pp. 175-82,
https://doi.org/10.35870/ijmsit.v5i1.3801.