Wiyoko AJ, Transistari R. The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles. Int. J. Manag. Sci. Inf. Technol. [Internet]. 2024 Jul. 30 [cited 2026 Feb. 2];4(2):268-75. Available from: https://www.journal.lembagakita.org/IJMSIT/article/view/2902