Published: 2024-07-10
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Pada Aplikasi Layanan Top Up Game Codashop
DOI: 10.35870/emt.v8i3.2840
Downloads
Abstract
This study aims to analyze the effect of product quality and price on purchase intention in the Codashop game top-up service application. The research method used is a quantitative method with data collection through questionnaires distributed to Mobile Legends application users who interact via the Twitter/X account @mlbbfess. Data were analyzed using t-tests and F-tests to assess the partial and simultaneous effects between the independent variables (product quality and price) and the dependent variable (purchase intention). The results show that product quality and price have a significant influence on purchase intention. Partially, product quality contributes 85% to purchase intention, while price contributes 43.5%. Simultaneously, product quality and price have a significant effect on purchase intention with an F-value of 52.456, which is greater than the F-table value of 3.09 and significance of 0.000 < 0.05. These findings indicate that improving product quality and setting competitive prices can enhance consumer purchase intentions in the Codashop game top-up service application.
Keywords
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 8 No. 3 (2024)
-
Section: Articles
-
Published: %750 %e, %2024
-
License: CC BY 4.0
-
Copyright: © 2024 Authors
-
DOI: 10.35870/emt.v8i3.2840
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Desfitriady
Program Studi Manajemen, Fakultas Ekonomi, Universitas Nasional PASIM, Kota Bandung, Provinsi Jawa Barat, Indonesia
Ananda Gilang Pramudya
Program Studi Manajemen, Fakultas Ekonomi, Universitas Nasional PASIM, Kota Bandung, Provinsi Jawa Barat, Indonesia
Aditya Noer Rahma
Program Studi Manajemen, Fakultas Ekonomi, Universitas Nasional PASIM, Kota Bandung, Provinsi Jawa Barat, Indonesia
-
Amanda, Z. F., Rachman, R. F., Sari, H. K., Jebanus, T., & Nurhayati, E. (2024). Pengaruh game online Mobile Legends terhadap perilaku bahasa pada Gen Z Sidoarjo. Fonologi: Jurnal Ilmuan Bahasa Dan Sastra Inggris, 2(1), 110–112. https://doi.org/10.61132/fonologi.v2i1.310
-
Balakumaran, S., & Ramkumar, M. (2021). Impact of consumer perception on purchase intention of luxury products. International Journal of Research - Granthaalayah, 9(9), 365-369. https://doi.org/10.29121/granthaalayah.v9.i9.2021.4149
-
Dermawan, M., & Aghniarahma, J. A. (2024). Pengaruh harga, kualitas produk, dan lokasi terhadap minat beli konsumen di Indomaret Daan Mogot 30. Jurnal Ilmiah Wahana Pendidikan, 5, 588–601. https://doi.org/10.5281/zenodo.10544101
-
Desfitriady, & Septian, K. (2023). Pengaruh celebrity endorser dan harga terhadap minat beli konsumen pada produk Scarlett Whitening melalui sosial media Instagram. ETNIK: Jurnal Ekonomi - Teknik, 2(1), 881.
-
Hermawan, D. J. (2021). Faktor-faktor yang mempengaruhi minat beli online. Jurnal Ilmiah Ecobuss, 9(2), 100–110. https://doi.org/10.51747/ecobuss.v9i2
-
Hunowu, L. G. M., Lapian, S. L. H. V. J., & Loindong, S. (2023). Pengaruh kualitas produk, harga, dan iklan terhadap minat beli konsumen di aplikasi Codashop. Jurnal EMBA, 11(1), 1033–1041. www.suara.com
-
Mirella, N., Nurlela, R., Erviana, H., & Farrel, M. (2022). Faktor yang mempengaruhi: kepuasan pelanggan dan minat pembelian: kualitas produk, dan persepsi harga (literatur review manajemen pemasaran). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(1), 350-363. https://doi.org/10.38035/jmpis.v3i1.880
-
Santoso, J. (2019). Pengaruh kualitas produk, kualitas pelayanan, dan harga terhadap kepuasan dan loyalitas konsumen. Jurnal Akuntansi Dan Manajemen, 16(1), 127-146. https://doi.org/10.36406/jam.v16i01.271
-
Tsaniya, R., & Telagawathi, N. L. W. S. (2022). Pengaruh kualitas produk dan harga terhadap minat beli konsumen di Kedai Kopi Nau Kecamatan Seririt. Jurnal Manajemen Perhotelan Dan Pariwisata, 5.
-
Ying, S., & Wang, S. (2019). Understanding consumers’ intentions to purchase green products in the social media marketing context. Asia Pacific Journal of Marketing and Logistics, 32(4), 860-878. https://doi.org/10.1108/apjml-03-2019-0178
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.