Published: 2025-01-10

Faktor yang Mempengaruhi Penjualan UMKM Kuliner (Studi Kasus pada “Pecel Cik Meri 99” di Kecamatan Metro Pusat, Kota Metro, Provinsi Lampung)

DOI: 10.35870/emt.v9i1.3546

Syahril Daud, Akhmad Dhani, Celine Viona Hartono, Natalia Karolina Tarigan
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Abstract

MSMEs play a vital part in the Indonesian economy, especially MSME Pecel Cik Meri 99, which is experiencing sales issues. To compete, MSMEs must evaluate several key variables, including product, price, location, and advertising. This study takes a quantitative approach, focussing on visitors to MSME Pecel Cik Meri 99. Because the population is unknown, the sample size is determined using the Lemeshow formula. According to the study's findings, product, price, and location had no substantial impact on sales volume. On the contrary, promotion has a favourable and considerable effect on sales, and product, price, location, and promotion all have an impact on sales at Warung Pecel Cik Meri 99.

Keywords

Product ; Price ; Place ; Promotion ; Sales

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How to Cite

Daud, S., Dhani, A., Hartono, C. V., & Tarigan, N. K. (2025). Faktor yang Mempengaruhi Penjualan UMKM Kuliner (Studi Kasus pada “Pecel Cik Meri 99” di Kecamatan Metro Pusat, Kota Metro, Provinsi Lampung). Jurnal EMT KITA, 9(1), 307-315. https://doi.org/10.35870/emt.v9i1.3546
Article Information

This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 9 No. 1 (2025)

  • Section: Articles

  • Published: %750 %e, %2025

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Author Biographies
Syahril Daud
Google Scholar ResearchGate ORCID

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia.

Akhmad Dhani
Google Scholar ResearchGate ORCID

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia.

Celine Viona Hartono
Google Scholar ResearchGate ORCID

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia.

Natalia Karolina Tarigan
Google Scholar ResearchGate ORCID

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Kota Bandar Lampung, Provinsi Lampung, Indonesia.

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