YUSNIDAR, Yusnidar; DUDI YUDHAKUSUMA; SARI, Fitriya. Personalized Marketing Strategy in Digital Business Using Data Mining Approach. International Journal Software Engineering and Computer Science (IJSECS), [S. l.], v. 3, n. 2, p. 137–143, 2023. DOI: 10.35870/ijsecs.v3i2.1515. Disponível em: https://www.journal.lembagakita.org/ijsecs/article/view/1515. Acesso em: 2 feb. 2026.