Jurnal EMT KITA

Pengaruh Kualitas Kerja dan Efektivitas Kerja Terhadap Produktivitas Kerja yang di Moderasi oleh Motivasi Kerja Pada Dinas Perindustrian Perdagangan Koperasi dan Usaha Kecil Kota Lhokseumawe

Surya Darni, Sutan Febriansyah — Mon, 01 Apr 2024 00:00:00 +0700

The advancing times exert pressure on organizations to encourage and manage their human resources (HR) effectively since HR serves as the fundamental asset for an organization to achieve its objectives. Managing HR is an obligation that organizations must undertake, led by their leaders, to reach their goals and targets. This research is a quantitative study aimed at investigating whether job quality and work effectiveness influence job productivity, moderated by work motivation. The study's population consists of all employees of the Department of Industry, Trade, Cooperatives, and Small Businesses of Lhokseumawe City, totaling 61 individuals. The sampling technique employed was saturation sampling. Both primary and secondary data were used in this study. Data collection utilized a questionnaire technique, involving direct questioning of the respondents who served as the study's sample. Data analysis was conducted using the Multiple Regression Analysis (MRA) approach. The research findings indicate that job quality does not affect job productivity, while work effectiveness can influence job productivity. However, work motivation was found to be unable to moderate the relationship between job quality and work effectiveness on job productivity.

Pengaruh Kualitas Produk, Fitur Produk dan Promosi Terhadap Keputusan Pembelian Daihatsu Gran Max dengan Brand Image Sebagai Variabel Moderasi

Mumuh Muharom, Iis Anisa Yulia, Agus Prana Mulia — Mon, 01 Apr 2024 00:00:00 +0700

This research aims to analyze the influence of product quality, product features and promotion on purchasing decisions for the Daihatsu Gran Max with brand image as a moderating variable. The sample used in this research was 200 respondents. Data was collected using a purposive sampling method and hypothesis testing using Moderated Regression Analysis (MRA). The results of this research show that Product Quality has a significant influence on Purchasing Decisions, Product Features have a significant influence on Purchasing Decisions and Promotion has a significant influence on Purchasing Decisions, Brand Image can moderate the influence of Product Quality, Product Features and Promotion on Purchasing Decisions.

Pengaruh Financial Self Efficacy dan Financial Knowledge Terhadap Pengelolaan Keuangan Pribadi Mahasiswa S-1 Akuntansi

Nelli Novyarni, Destria Ayu Atikah, Reni Harni, Krisnando — Mon, 01 Apr 2024 00:00:00 +0700

Personal financial management is something that is important for all groups, one of which is students. Students are always identified with an up-to-date attitude to meet primary and secondary needs. This needs to be implemented to avoid failure in managing personal finances by applying Financial Knowledge. This research aims to determine the influence of financial self-efficacy and Financial Knowledge on the personal financial management of Bachelor of Accounting students. This research uses descriptive research in the form of qualitative data which is quantified using a Likert scale. The data used in this research is primary data and secondary data. The data collection technique used was through distributing questionnaires in the form of Google Forms. The data analysis method used is classical assumption testing, multiple linear regression analysis testing and hypothesis testing. The research results from data processed using SPSS Version 26 statistical calculations, found that financial self-efficacy has a significant effect on personal financial management with a significance value of 0.040 < 0.05. Financial Knowledge has a significant effect on personal financial management with a significance value of 0.007 <0.05 and simultaneously states that financial self-efficacy and Financial Knowledge simultaneously have an effect on personal financial management. Based on the research findings, it can be stated that personal financial management for Bachelor of Accounting students in fulfilling primary and secondary needs is very important

Inflasi dan Realisasi Pembiayaan Kepemilikan Rumah pada Bank Umum Syariah di Indonesia: Peran Pandemi Covid-19 Sebagai Pemoderasi

Muhammad Arifin, Khairul Amri — Mon, 01 Apr 2024 00:00:00 +0700

This study aims to estimate the realization of home ownership financing at Islamic commercial banks in Indonesia. Yield rate, inflation, and the Covid-19 pandemic are operationalized as predictor variables. In addition, the pandemic is also positioned as a moderating variable between the financing and yield rate, and inflation. Using monthly data for the period June 2014-February 2021, the analytical model used is multiple regression and moderated regression analysis (MRA). The study found that the yield rate and inflation had a negative and significant effect on the financing of home ownership. In contrast, the COVID-19 pandemic has no effect on financing, but this pandemic weakens the negative effect of inflation on home ownership financing

Pengaruh Celebirty Endorser, Word of Mouth dan Citra Merek Terhadap Keputusan Pembelian dengan Lokasi Sebagai Variabel Moderasi (Studi Empiris pada Ayam Geprek Bensu di Kota Depok)

Mario Ferdianto, Isbandriyati Mutmainah, Iis Anisa Yulia — Mon, 01 Apr 2024 00:00:00 +0700

This research aims to determine respondents' perceptions regarding Celebrity Endorsers, Word Of Mouth, brand image, purchasing decisions and location and to test the influence of Celebrity Endorser, Word Of Mouth and Brand Image on Purchasing Decisions with Location as a Moderating Variable. The sample used in this research was all Geprek Bensu Chicken consumers in Depok City using 152 respondents. Data was collected using the Non-Probability Sampling method, namely Saturated Sampling (census) and hypothesis testing using multiple linear regression methods and Moderated Regression Analysis (MRA). The results of this research show that Celebrity Endorsers, Word Of Mouth and brand image partially have a positive and significant effect on purchasing decisions. The test results with MRA show that the location variable is able to moderate the influence of Celebrity Endorsers, Word Of Mouth and brand image on purchasing decisions for Ayam Geprek Bensu. The results of the F test show that Celebrity Endorsers, Word Of Mouth and brand image simultaneously have a positive and significant influence on purchasing decisions for Ayam Geprek Bensu

The Influence of Work Environment, Work Experience and Work Discipline on The Performance of Tanjungbalai City Education Service Employees

Mon, 01 Apr 2024 00:00:00 +0700

The purpose of this study is to investigate how the work environment, work experience, and work discipline of Tanjungbalai City Education Service employees impact performance. The exploration strategy utilized was a study by dispersing polls to representatives of the Tanjungbalai City Instruction Office. The employees of the Education Department were chosen at random to be included in the research sample. An information examination was completed utilizing relapse procedures to evaluate the connection between free factors (workplace, work insight and work discipline) and the dependent variable (representative execution). The consequences of the examination show that the workplace decidedly affects the presentation of Tanjungbalai City Training Division representatives. Work experience likewise makes a positive commitment to further developing representative execution. Work discipline was likewise found to significantly affect representative execution. In general, these three free factors affect the presentation of Tanjungbalai City Schooling Office representatives. The consequences of this examination can add to the administration of the Training Division in further developing representative execution by focusing harder on and upgrading the workplace, giving decent work insight, and further developing representative work discipline. The ramifications of this examination can likewise be a reason for further developing HR strategies and practices in comparable organizations.

The Influence of Organizational Culture Factors on Improving the Performance of Dairi Regency KPU Members

Mon, 01 Apr 2024 00:00:00 +0700

This research aims to identify and analyze the influence of organizational culture factors on improving the performance of members of the Dairi Regency General Election Commission (KPU). This research method uses a quantitative approach by distributing questionnaires to members of the Dairi Regency KPU as respondents. The research results show that organizational culture factors, such as shared values, norms, and symbols contained in the KPU work environment, have a significant positive influence on the performance of KPU members. The organization's success in creating an inclusive, transparent, and public service-oriented culture plays a key role in increasing the effectiveness and efficiency of the general election process in Dairi Regency. Understanding and implementing organizational values, such as integrity, professionalism, and active participation in the decision-making process, forms the basis of a positive organizational culture. Norms that support teamwork, fairness, and accountability also make a significant contribution to the performance of KPU members. This research provides recommendations to the Dairi Regency KPU to strengthen and maintain a positive organizational culture. Increasing understanding of shared values, increasing member participation, and implementing norms that support effective and transparent work are expected to improve the KPU's performance and the quality of general elections in the region. The implications of this research can also be applied to similar institutions to strengthen aspects of organizational culture to achieve better organizational goals

Analisis Efisiensi Saluran Pemasaran Jamur Tiram Putih (Studi Kasus di Desa Banjar Dewa Kecamatan Banjar Agung Kabupaten Tulang Bawang)

Kadek Aris Oki Suharta, Ni Putu Widhia Rahayu — Mon, 01 Apr 2024 00:00:00 +0700

The aim of this study is to analyze the marketing channels for white oyster mushrooms and the efficiency of marketing channels for white oyster mushrooms in Banjar Dewa Village, Banjar Agung District, Tulang Bawang Regency. This type of study is descriptive qualitative research. The population of all farmers cultivating white oyster mushrooms is 14 people in Banjar Dewa Village, Banjar Agung District, Tulang Bawang Regency, with a sampling technique using Purposive Sampling with a sample of one farmer cultivating white oyster mushrooms with the criteria of producing the largest white oyster mushroom cultivation in the area. The method for collecting data in the following research is observation and interviews. The analysis technique in the following research uses marketing cost analysis, marketing margin, marketing profit, and marketing efficiency. The results of this research show that there are two marketing channel patterns for white oyster mushrooms, namely the first channel pattern, farmers sell white oyster mushrooms directly to end consumers, and the second channel pattern, farmers sell to retailers and then the retailers sell them back to end consumers. The marketing margin value in the first channel pattern is IDR 0, while marketing in the second channel pattern is IDR 11,000. The farmer's share value in the first channel pattern is 100%, the second channel pattern is 56%. The two marketing channels for white oyster mushrooms are said to be efficient in terms of marketing margin and farmer's share. The most efficient marketing channel for white oyster mushrooms is the first marketing channel with the lowest margin value and the highest farmer's share value.

Pengaruh Customer Relationship Management dan Kualitas Layanan Terhadap Kepuasan Konsumen Toko Emas Karunia Jaya

Hendri Dunan, Adean Saputra — Mon, 01 Apr 2024 00:00:00 +0700

This research aims to determine and explain the influence of customer relationship management and service quality on consumer satisfaction at the Grace Jaya Gold Shop. This research uses a quantitative survey approach. The population in this study were all Instagram followers of the Grace Jaya Gold Shop. The sample used in this research was 83 respondents taken using a population using the Simple Random Sampling technique, because sampling of population members was carried out randomly without paying attention to the strata in the population. With this method the entire population is assumed to have the same opportunity to become the research sample. The data sources in this research are primary data and secondary data. Questionnaire and interview methods were used to obtain the data required for this investigation. Using a Likert Scale is the data collection technique used in this research. The results of the research show that customer relationship management does not have a positive effect on consumer satisfaction at the Grace Jaya Gold Store. Service quality has a positive effect on consumer satisfaction at the Grace Jaya Gold Store.

Perhitungan Harga Pokok Produksi dan Harga Pokok Penjualan Terhadap Laba Bersih (Studi Kasus Pabrik Tempe Istiqomah Bandar Lampung)

Putri Angelica, Aminah Hadi — Mon, 01 Apr 2024 00:00:00 +0700

The aim of this research is to identify the appropriate method for calculating the Cost of Goods Production at the Istiqomah Tempe Factory and to identify how to determine the Cost of Goods Sold at the Istiqomah Tempe Factory. The research category that will be used is descriptive analysis. The research methodology that will be used in the research is descriptive analysis. Descriptive Analysis is a method that describes a problem by explaining existing data and research objects, written into a paragraph and obtaining a conclusion to solve the existing problem. The results obtained at full cost create higher expenses. Calculations using Variable Costing could be a good option to apply, because the Variable Costing method only calculates the budget involved in the manufacturing process into the COGS. It can be determined from the results of the analysis carried out if the COGS calculation to decide the selling price determined by the cost variable more closely reflects the budget spent by the business owner.

Pengaruh Iklan dan Promosi Penjualan Terhadap Keputusan Pembelian Demochist Clothing

Dino Gustaf Leonandri, Wala Erpurini — Wed, 10 Apr 2024 00:00:00 +0700

Demochist Clothing Bandung consumers are the subjects of this research. The aim of this research is to find out how much influence advertising and sales promotions have on consumer purchasing decisions at Demochist Clothing Bandung, both partially and simultaneously. This research uses descriptive and associative methods. Multiple linear regression analysis is used as the analysis method. Apart from that, the research instruments were also tested for validity and reliability. The research results show that exogenous variables (advertising and sales promotions) influence endogenous variables (purchasing decisions) both partially and simultaneously. This study shows that Demochist Clothing Bandung can re-evaluate the suitability of advertising to improve consumer purchasing decisions.

Pengaruh Social Media Marketing, Harga dan Brand Image Terhadap Minat Beli

Wed, 10 Apr 2024 00:00:00 +0700

The development of modernization is always changing, especially the culinary business has created intense competition to attract buying interest from consumers. This research aims to determine the influence of social media marketing, price and brand image on interest in buying. The sample obtained consisted of 100 respondents. The method used is quantitative by obtaining data from questionnaires via google from. This research uses a multiple linear regression analysis model to analyze the data. The respective research results show that social media marketing has a positive and significant partial influence on interest in buying. Price partially has a significant negative influence on interest in buying. Brand image has a positive and significant partial influence on interest in buying. The results of social media marketing, price and brand image simultaneously have a positive and significant effect on interest in buying. The results of the R Square value are empirically proven to be 67.7% by the variables in this research.

Evaluasi Pelaksanaan Program Wirausaha Merdeka Politeknik Kutaraja Tahun 2023

Zahriatul Aini, Desy Puspita, Agustina, Mirnawati, Abdul Rahman — Wed, 10 Apr 2024 00:00:00 +0700

The aim of this research is to evaluate the success of the Independent Entrepreneurship program implemented by the Kutaraja Polytechnic Independent Entrepreneurship team. The aspect assessed is satisfaction with the implementation of the Independent Entrepreneurship program by students, field assistant lecturers and MSME mentors. This research uses a qualitative approach with descriptive methods. The respondents of this research were students participating in the Merdeka Polytechnic Entrepreneurship Kutaraja, field assistant lecturers in the Merdeka Polytechnic Entrepreneurship Kutaraja and MSME partners of the Independent Entrepreneurship Kutaraja Polytechnic. Data from the questionnaire results were obtained through the implementation team of the Kutaraja Polytechnic Independent Entrepreneurship program. The results of this research were that 41.78% of students, field assistant lecturers and MSME mentors were very satisfied with the implementation of Independent Entrepreneurship carried out by the Kutaraja Polytechnic Independent Entrepreneurship team.

Pengaruh Ukuran Perusahaan dan Diversifikasi Terhadap Financial Distress (Studi Empiris pada Perusahaan Manufaktur Subsektor Tekstil dan Garment yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2021)

Deviliana Kristianti, Khairudin — Wed, 10 Apr 2024 00:00:00 +0700

The aim of this research is to show empirically how company size and diversification affect Financial Distress. Company size and diversity are the two independent factors studied. Secondary data used in this research comes from the 2019–2021 financial reports of companies listed on the IDX. A total of 10 companies were used in the purposive sampling approach. Logistic regression analysis is the method used for data analysis. The results show that company size has a negative and significant impact if Financial Distress occurs, but diversity does not have a significant impact.

Pengaruh Literasi Keuangan, Perilaku Keuangan, Herding Behavior, Risk Tolerance, dan Overconfidence terhadap Keputusan Investasi Pasar Modal (Studi Kasus pada Mahasiswa Universitas Muhammadiyah Surakarta)

Adinda Pramesdya Rasita Dewanti, Triyono — Wed, 10 Apr 2024 00:00:00 +0700

The purpose of this study was to analyze the effect of financial literacy, financial behavior, herding behavior, risk tolerance, and overconfidence on capital market investment decisions (case study on students of Universitas Muhammadiyah Surakarta). This type of research is quantitative. The population used in this study were Accounting students at Universitas Muhammadiyah Surakarta in the class of 2020. This study uses a sample withdrawal method, namely the NonProbability Sampling method using Purposive Sampling technique. The number of samples used in this study were 311 respondents. The data in this study are primary data. The data analysis techniques used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, and hypothesis testing. The result of this study is that financial literacy has no significant effect on investment decision making. A person's financial behavior does not affect his investment decisions. Herding behavior has a significant effect on investment decisions. Risk tolerance affects investment decision making. Overconfidence affects investment decision making.

Pengaruh Profitabilitas, Sales Growth, dan Operating Cash Flow terhadap Financial Distress (Studi Empiris pada Perusahaan Manufaktur Subsektor Food & Beverage yang Terdaftar di Bursa Efek Indonesia Periode 2019-2021)

Michelle Juliana Halim, Riswan — Wed, 10 Apr 2024 00:00:00 +0700

This study aims to analyze the impact of profitability (X1), sales growth (X2), and operating cash flow (X3) on financial distress in food & beverage manufacturing companies listed on the Indonesia Stock Exchange during the period 2019 to 2021. The research adopts a quantitative approach. The total population consists of 810 companies listed on the IDX during the period 2019 to 2021. The sample comprises 18 companies selected through purposive sampling technique. Data analysis method employs logistic regression. The results demonstrate that profitability and sales growth have a negative effect, while operating cash flow has a positive effect on financial distress.

Adopsi E-Commerce UMKM sebagai Upaya Adaptasi Perubahan Perilaku Konsumen

Meida Rachmawati — Sat, 20 Apr 2024 00:00:00 +0700

The purpose of this study is to evaluate the role that e-commerce plays in promoting growth and profitability in Indonesia's micro, small, and medium-sized enterprise (UMKM) sector. This study applies exploratory and exploratory research methods as well as strategies that support the role of e-commerce in advancing UMKM in Indonesia. The research results indicate that e-commerce has a positive impact on improving customer service quality and making it easier for customers to access product information provided by UMKM.

Analisis Dampak Anggaran Infrastruktur Perkapita yang Dimediasi oleh Anggaran Keamanan Perkapita Berpengaruh Terhadap Pertumbuhan Ekonomi Provinsi Aceh

Zainuddin, Cut Hamdiah, Maryam, T. Makmur — Sat, 20 Apr 2024 00:00:00 +0700

The aim of this research is to examine the influence of the per capita infrastructure budget and per capita security budget on economic growth as measured by Gross Regional Domestic Product in Aceh Province. As well as to examine the per capita security budget mediating the per capita infrastructure budget in influencing growth in Aceh Province during the observation period. The data in this analysis comes from www.bps.go.id and www.djpk.go.id. This analysis uses panel data analysis with a random effect model and uses the Sobel test. The research results show that the per capita infrastructure budget and per capita security budget simultaneously influence economic growth in Aceh province. The per capita infrastructure budget is partially significant to economic growth in Aceh province, and the per capita security budget is not significant to economic growth in Aceh province. Furthermore, the per capita security budget variable cannot mediate the per capita infrastructure budget in influencing economic growth in Aceh Province.

Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Sembako Pada PT Sinar Setia di Bandar Lampung

Sandy Frans Kurniawan, Hepiana Patmarina — Sat, 20 Apr 2024 00:00:00 +0700

Understanding consumer behavior plays a crucial role in formulating marketing strategies to meet the needs and desires of customers, ultimately enhancing customer satisfaction. This research aims to investigate the influence of consumer behavior (X1) on purchasing decisions (Y) of groceries at PT Sinar Setia, located at Jl. Sultan Hasanudin No. 60A, Bandar Lampung. This study was chosen because a deep understanding of consumer behavior can provide valuable insights into analyzing consumer preferences and habits, which are essential for businesses to optimize their marketing strategies. This study employs a quantitative research approach with primary data obtained directly from the research object. Data were collected through the distribution of questionnaires and observation at PT Sinar Setia. A Likert scale was used to measure respondents' responses, with scores ranging from 1 to 5. The total population of respondents was 480, with a sample of 83 respondents selected through accidental sampling technique. Data analysis was conducted using simple linear regression and SPSS statistical software. The research findings indicate that the t-value of 5.813 exceeds the t-table value of 1.9896, with a significance value of 0.000 < 0.05, demonstrating that the consumer behavior variable (X1) significantly influences purchasing decisions (Y).

Pendapatan Perempuan Terhadap Kemiskinan dan Ketimpangan: Bukti Data Panel dari Provinsi Bali

Edi Susilo, Yanti Mayasari Ginting, La Basri — Tue, 30 Apr 2024 00:00:00 +0700

This research aims to analyze the influence of women's income on poverty levels and income inequality in the province of Bali. Using panel data from 9 city districts during the 2011-2022 period, the analytical model applied to test the functional relationship between variables is panel regression with a fixed effect approach. The research results reveal that women's income cannot significantly reduce poverty levels, but can improve income distribution in society. These findings have implications that efforts to reduce levels of inequality and poverty in the province can create an economic empowerment program that is oriented towards increasing women's income.

Pengaruh Harga dan Kualitas Pelayanan Terhadap Minat Beli Konsumen pada Pakaian Distro di Bandar Lampung

I Gede Budiana, Ni Putu Widhia Rahayu — Tue, 30 Apr 2024 00:00:00 +0700

Business actors in the clothing distribution industry must pay attention to the needs, desires, and expectations of consumers in order to cultivate strong purchasing interest. Therefore, effective strategies are required to attract consumers' interest in purchasing clothing products at distros. This study aims to empirically examine the influence of price and service quality on the buying interest of consumers purchasing distro clothing in Bandar Lampung. A quantitative approach was employed, with the population consisting of clothing consumers in the city of Bandar Lampung. The accidental sampling technique was utilized to select samples, with 96 consumer respondents who purchased distro clothing in the city of Bandar Lampung. Data were collected through various methods, including literature review, documentation, observation, interviews, and questionnaires. Data analysis was conducted using multiple linear regression tests, correlation coefficient tests, t tests, F tests, and R² tests. The results showed that price and service quality significantly influence the buying interest of consumers at distro clothing stores in Bandar Lampung. Together, these variables also significantly influence consumers' buying interest. The simultaneous F test results indicated that price and service quality together significantly influence consumers' buying interest at distro clothing stores in Bandar Lampung, with price and service quality contributing 26.9% to consumers' buying interest at distro clothing stores in Bandar Lampung.

Hubungan Antara Kemiskinan dan Pertumbuhan Ekonomi di Provinsi Sulawesi Barat: Pendekatan Vector Autoregresive (VAR)

Luthfannisa Afif Nabila, Nayla Desviona, Ikhsan Abdul Latif — Tue, 30 Apr 2024 00:00:00 +0700

This research aims to analyze the relationship between poverty and regional economic growth in West Sulawesi province. Using panel data from five city/districts during the 2011-2022 period, the analysis model applied is vector autoregressive which is then equipped with a Granger causality test. The study results reveal that economic growth significantly reduces poverty levels. On the other hand, the poverty rate does not affect economic growth. The results of the Granger causality test reveal the existence of one-way causality from economic growth to poverty. The poverty rate responds to changes in economic growth. On the other hand, economic growth does not respond to changes in poverty rate. This finding has the implication that increasing economic growth is very important when regional governments of west sulawesi province effort to reduce poverty rate.

Pengaruh Strategi Diversifikasi dan Modal Intelektual Terhadap Kinerja Perusahaan (Studi Empiris pada Perusahaan Properti dan Real Estate yang Terdaftar di BEI pada Tahun 2019-2021)

Jessica Avelina Andrian, Khairudin — Tue, 30 Apr 2024 00:00:00 +0700

This research aims to examine the impact of diversification strategy and intellectual capital on company performance. The data utilized in this study are secondary data derived from the financial reports of companies listed on the Indonesia Stock Exchange for the period of 2019-2021. A sample of 15 companies was selected using purposive sampling method. The analysis method employed in this research is panel data regression, with hypotheses based on previous studies and supporting theories, and analyzed using Eviews 9 software. The research findings indicate that diversification strategy does not significantly affect company performance, while intellectual capital has a positive influence on company performance.

Kemiskinan Perkotaan dan Angka Partisipasi Pendidikan Tinggi di Indonesia

Yuli Utami, Djunarto, Willyan Sahetapy — Tue, 30 Apr 2024 00:00:00 +0700

This research aims to investigate the relationship between urban poverty and higher education participation in Indonesia using time series data during the 1998-2021 period. The analytical model used is simple linear regression which is then estimated using the ordinary least squares (OLS) approach. Through empirical data analysis, this research finds that urban poverty has a significant negative influence on higher education participation, indicating that high levels of poverty in urban environments can be a barrier to higher education access and participation for economically marginalized communities.

Pengaruh Labelisasi Halal, Pelayanan Islami dan Brand Image Terhadap Keputusan Pembelian (Studi Kasus Sate Apaleh Kabupaten Bireuen)

Fuadi, Marni Zanti, Damanhur, Falahuddin, Nazli Hasan — Tue, 30 Apr 2024 00:00:00 +0700

This study aims to see the effect of Halal Labeling, Islamic Services and Brand Image on Purchasing Decisions (Case Study of Sate Apaleh Geurugok, Bireuen Regency). The data used in this study is primary data, amounting to 115 respondents who are customers of Sate Apaleh. The method used to analyze the relationship between variables is multiple linear regression analysis. The results showed that halal labeling has a positive and significant effect on consumer purchasing decisions on Sate apaleh, Islamic services have a positive and significant effect on consumer purchasing decisions on Sate apaleh, brand image has a positive and significant effect on consumer purchasing decisions on Sate apaleh, so it can be concluded that H3 is accepted. Overall Halal Labeling, Islamic Services and Brand Image on Purchasing Decisions (Case Study of Sate Apaleh, Bireuen Regency).

Defining Service Quality of BRI Merchant Application Using Importance Performance Analysis

Ardi Rizky Permana, Lily Sudhartio — Tue, 30 Apr 2024 00:00:00 +0700

The COVID-19 pandemic has changed people's habits worldwide, accelerating the adoption of cashless payment transactions, especially in Indonesia. This situation allows Financial Technology companies and Conventional Banks to increase competition. This thesis focuses on the Digital Payments Industry in Indonesia, emphasizing the Merchant Acceptance Business, which has a crucial role as a catalyst for Cashless Payments. This research is based on previous studies regarding service quality, business model canvas, and the importance of performance analysis of the BRI Merchant Application. This research aims to define a service quality strategy for BRI merchant applications through a critical performance analysis approach. The study found that the quality of BRI merchant application services consists of changing merchant data, adding EDC, Checking transactions, reconciling Payments, filing complaints, and monitoring complaints.

Kemiskinan Pedesaan dan Angka Partisipasi Sekolah di Indonesia

Yulianto Umar Rofi'i — Tue, 30 Apr 2024 00:00:00 +0700

This study analyzes the influence of rural poverty on school enrollment rates in Indonesia. Using time series data for the period 1998-2021, the analysis model used is simple linear regression. The study revealed that school enrollment rates and rural poverty levels in Indonesia fluctuate throughout the year. The estimation results indicate that rural poverty has a negative effect on school enrollment rates at both elementary school, middle school and high school levels. Therefore, efforts to increase school participation in Indonesia must be in line with efforts to reduce rural poverty levels.

Analisis Pengaruh Brand Image, Consumer Behavior dan Price Terhadap Keputusan Pembelian Produk Scarlett (Studi Kasus Pada Pengguna Scarlett)

Alisman, Raihan Salsabilla, Zakaria, Ijal Fahmi, Dedi Sufriadi — Tue, 30 Apr 2024 00:00:00 +0700

Scarlett is a brand originating from Indonesia, produced by PT. Opto Lumbung Sejahtera was founded at the end of 2017. Scarlett products are in first position, as the best-selling products in 2021. To increase sales and improve the company's brand image, Scarlett recently used a new Brand Ambassador to market its products. The aim of this research is to analyze the influence of Brand Image, Consumer Behavior and Price on purchasing decisions for Scarlett products. This research uses a questionnaire distributed via Google Form online and offline. The object of this research is the influence of Brand Image, Consumer Behavior and Price on purchasing decisions for Scarlett products made by consumers or users of Scarlett products. Based on the research results, it shows that brand image (X₁), consumer behavior (X₂) and price (X₃) have a positive and significant effect on purchasing decisions for Scarlett products. This is evident from the significance value of the F test, namely 0.000 < 0.05. So from these results it can be concluded that the hypothesis which states that brand image, consumer behavior and price influence the decision to purchase Scarlett products is accepted.

Leadership Development Strategies in Organizations: The Role of Human Resource Management in Improving Effectiveness and Productivity

Polin Ramles, Rosti Br Perangin Angin — Tue, 30 Apr 2024 00:00:00 +0700

Effective human resource management strategies are key to sustainable business growth in a rapidly changing and competitive business environment. For organizations wishing to remain relevant and competitive in the global marketplace, the importance of leveraging innovation, environmental sustainability, and ethics and social responsibility in human resource management is of great concern. Therefore, the purpose of this research is to determine how the implementation of human resource management strategies that focus on innovation, sustainability, and ethics can help organizations achieve sustainable growth. This research was conducted using a descriptive-analytical approach by collecting data through literature review and content analysis of various relevant sources. The findings of this study revealed that HRM strategies based on innovation and sustainability help organizations to maximize human resource potential and create productive and sustainable work environments. In addition, the application of ethics and social responsibility in HR decision-making is a key pillar in creating an organizational culture of integrity. Organizations can achieve sustainable growth and sustainability by implementing this strategic approach.

Pengaruh Kualitas Pelayanan, Fasilitas dan Lokasi Terhadap Kepuasan Pasien Pada Rumah Sakit XY

Wahyu Thahara Kusumaning Putri, Moh. Agung Surianto — Tue, 30 Apr 2024 00:00:00 +0700

The purpose of this research was to determine and analyze the influence of service quality, facilities, and location on patient satisfaction at XY Hospital. In this research, the sample size was taken using the Slovin formula, totaling 338 respondens. The sampling technique used nonprobability sampling. Data was taken using a questionnaire which was measured using a Likert scale. This research uses multiple linear regression analysis with the help of SPSS version 25 software. The results of this research show that Facilities have a partial influence on Patient Satisfaction, but Service Quality and Location do not have a partial influence on Patient Satisfaction. The results of this research also show that Service Quality, Facilities and Location simultaneously influence Patient Satisfaction.