Published: 2023-11-25

Mengoptimalkan Kinerja SDM Dalam Peningkatan Inovasi Bisnis

DOI: 10.35870/jpmn.v3i2.1573

Egabetha Amirah Yudhaputri, Dwi Hartini Rahayu, Debbie Aryani Tribudhi, Buffon Ciro Delvecchio, Sabrina Azzahra

Abstract

The era of digitalization requires development in digital skills. These skills are not only needed for students but also for business people who want to develop businesses, especially creative businesses. It requires solid teamwork, creative ideas and the right HR strategy, especially HR planning that can adapt to the digital world. Community Service - PKM currently being held by FEB Usakti, aims to form a team within the organization that is open to creative and innovative ideas in business, as well as improving human resources within the organization. The method for implementing this PKM is carried out by means of counseling to improve HR performance with a knowledge delivery approach by means of socialization, introduction to the scope of independent business activities that can be carried out, then educational training to improve HR by exploring each potential and managing each ability for appropriate activities (job analysis), as well as training to form creative and digital business and marketing teams. The results are expected for participants to be able to optimize their efforts.

Keywords

Digital business ; Human resources management planning ; Marketing

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How to Cite

Amirah Yudhaputri, E., Hartini Rahayu, D., Aryani Tribudhi, D., Ciro Delvecchio, B., & Azzahra, S. (2023). Mengoptimalkan Kinerja SDM Dalam Peningkatan Inovasi Bisnis. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 3(2), 110-115. https://doi.org/10.35870/jpmn.v3i2.1573
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Article Information

This article has been peer-reviewed and published in the Jurnal Pengabdian Masyarakat Nusantara (JPMN). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 3 No. 2 (2023)

  • Section: Articles

  • Published: November 25, 2023

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Author Biographies
Egabetha Amirah Yudhaputri
Google Scholar ResearchGate ORCID

Universitas Trisakti, Jakarta Barat, Indonesia

Dwi Hartini Rahayu
Google Scholar ResearchGate ORCID

Universitas Trisakti, Jakarta Barat, Indonesia

Debbie Aryani Tribudhi
Google Scholar ResearchGate ORCID

Universitas Trisakti, Jakarta Barat, Indonesia

Buffon Ciro Delvecchio
Google Scholar ResearchGate ORCID

Universitas Trisakti, Jakarta Barat, Indonesia

Sabrina Azzahra
Google Scholar ResearchGate ORCID

Universitas Trisakti, Jakarta Barat, Indonesia

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