Published: 2025-04-01
Penerapan Algoritma FP-Growth untuk Strategi Penjualan Toko Kelontong Cipta Lestari
DOI: 10.35870/jtik.v9i2.3278
Tarwoto, Ahnaf Vanning AL-Haq, Anindya Fidela, Wini Audiana, Zulfa Ummu Hani
- Tarwoto: , Universitas Amikom Purwokerto , Indonesia
- Ahnaf Vanning AL-Haq: , Universitas Amikom Purwokerto , Indonesia
- Anindya Fidela: , Universitas Amikom Purwokerto , Indonesia
- Wini Audiana: , Universitas Amikom Purwokerto , Indonesia
- Zulfa Ummu Hani: , Universitas Amikom Purwokerto , Indonesia
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Abstract
This research uses the FP-Growth algorithm to identify sales patterns at the Cipta Lestari convenience store to support inventory management efficiency and marketing strategies. The data used in this research consists of daily sales transaction data that includes product types and the quantities sold. This analysis employs a support parameter of 0.95 and a confidence level of 0.8, with a maximum limit of 100,000 items. The results indicate that products such as Kchoco, sambal sauce, and tea 3350ml are often purchased together with Torabika coffee, soy sauce, and instant fried noodles. This combination pattern enables the store to create more effective product promotions and optimize inventory. The goal of this research is to develop business strategies that are more responsive to customer needs, enhance satisfaction with the right product offerings, and strengthen competitive marketing. This research is expected to contribute to the development of traditional marketing strategies and serve as a reference for analyzing consumer purchasing patterns in future studies.
Keywords
Grocery store ; Cipta Lestari ; FP-Growth ; Sale ; Data Mining
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Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 2 (2025)
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Section: Computer & Communication Science
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Published: %750 %e, %2025
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jtik.v9i2.3278
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Tarwoto
Program Studi Sistem Informasi, Fakultas Ilmu Komputer, Universitas Amikom Purwokerto, Kabupaten Banyumas, Provinsi Jawa Tengah, Indonesia.
Ahnaf Vanning AL-Haq
Program Studi Sistem Informasi, Fakultas Ilmu Komputer, Universitas Amikom Purwokerto, Kabupaten Banyumas, Provinsi Jawa Tengah, Indonesia.
Anindya Fidela
Program Studi Sistem Informasi, Fakultas Ilmu Komputer, Universitas Amikom Purwokerto, Kabupaten Banyumas, Provinsi Jawa Tengah, Indonesia.
Wini Audiana
Program Studi Sistem Informasi, Fakultas Ilmu Komputer, Universitas Amikom Purwokerto, Kabupaten Banyumas, Provinsi Jawa Tengah, Indonesia.
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