Published: 2025-07-01
Pengaruh Motif Penggunaan Media terhadap Intensitas Mendengarkan Podcast (Survei Eksplanatori Motif Penggunaan Media terhadap Intensitas Mendengarkan Podcast pada Platform Noice)
DOI: 10.35870/jtik.v9i3.3656
Muhammad Irfan Maulana, Atwar Bajari, Kunto Adi Wibowo
Abstract
This research aims to determine the extent of the influence of media usage motives. This study employs a quantitative approach with an explanatory survey method aimed at obtaining explanations regarding the causal relationships between the research variables, conducted through inferential statistical testing using multiple linear regression. The sample was 162 samples. The results of the study indicate that the variables of entertainment motives, information-seeking motives, and platform superiority motives have a significant effect on the intensity of podcast usage on the Noice platform. Meanwhile, time-passing motives, affiliation motives, self-discovery motives, and social interaction motives do not have a significant effect but contribute positively to the intensity of podcast usage on the Noice platform. The conclusion of this study is that there is an influence of media usage motives on the intensity of podcast usage on the Noice platform.
Keywords
Downloads
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 9 No. 3 (2025)
-
Section: Computer & Communication Science
-
Published: %750 %e, %2025
-
License: CC BY 4.0
-
Copyright: © 2025 Authors
-
DOI: 10.35870/jtik.v9i3.3656
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Muhammad Irfan Maulana
Program Studi Magister Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Kabupaten Sumedang, Provinsi Jawa Barat, Indonesia.
Atwar Bajari
Program Studi Magister Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Kabupaten Sumedang, Provinsi Jawa Barat, Indonesia.
Kunto Adi Wibowo
Program Studi Magister Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Padjadjaran, Kabupaten Sumedang, Provinsi Jawa Barat, Indonesia.
-
Ardianto, E. (2007). Komunikasi massa suatu pengantar.
-
Arikunto, S. (2010). Prosedur penelitian suatu pendekatan praktek. (No Title).
-
Bajari, A. (2015). Metode penelitian komunikasi: prosedur, tren, dan etika.
-
Blumler, J. G. (1979). The role of theory in uses and gratifications studies. Communication research, 6(1), 9-36.
-
Chan-Olmsted, S., & Wang, R. (2022). Understanding podcast users: Consumption motives and behaviors. New media & society, 24(3), 684-704.
-
Geoghegan, M. W., & Klass, D. (2008). Podcast solutions: The complete guide to audio and video podcasting. Apress.
-
Gerungan, W. A. (2002). Psikologi Sosial Edisi Kedua Cetakan Kelima Belas. Bandung: Refika Aditama.
-
Indrawati, P. D. (2015). Metode penelitian manajemen dan bisnis konvergensi teknologi komunikasi dan informasi. Bandung: PT Refika Aditama.
-
Kothari, C. R. (2004). Research methodology: Methods and techniques. New Age International.
-
Kriyantono, R., & Sos, S. (2014). Teknik praktis riset komunikasi. Prenada Media.
-
Kuantitatif, P. P. (2016). Metode Penelitian Kunatitatif Kualitatif dan R&D. Alfabeta, Bandung.
-
Kuncoro, E. A. (2019). Cara Menggunakan dan Memaknai Path Analysis (Analisis Jalur).
-
McQuail, D. (1985). Sociology of mass communication. Annual Review of Sociology, 11(1), 93-111.
-
Miller, K. (2005). Communication theories: Perspectives, processes, and contexts. (No Title).
-
Priyatno, D. (5). jam belajar olah data dengan SPSS 17. Yogyakarta: Andi.
-
Saifuddin, A. (2003). Reliabilitas dan Validitas. Yogyakarta (ID): Pustaka Pelajar. Salkind, NJ 1985. Theories of Human Development. New York. John Willey and Sons.
-
Sunyoto, D. (2010). Uji Khi Kuadrat & Regresi.
-
Suryabrata, S. (2003). Psikologi Pendidikan (Jakarta: PT Raja Grafindo Persada). Syah, Muhibbin.
-
Yuliani, N. S. (2006). Metode pengembangan kognitif. Jakarta: Universitas Terbuka.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright and Licensing Agreement
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
- Authors retain full copyright of their work
- Authors grant the journal right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0)
- This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.