Published: 2025-10-01
Pengaruh Daya Tarik Konten dan Kualitas Informasi TikTok @eradotid terhadap Kebutuhan Informasi Generasi Z (Survei Pada Followers Akun TiktTok @eradotid)
DOI: 10.35870/jtik.v9i4.3886
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Abstract
The massive transformation of media online to social media has made social media users, especially generation Z, now able to access information or news in the process of fulfilling their information needs. This study aims to examine the influence of content attractiveness and information quality on TikTok account @eradotid towards the information needs of generation Z. The study was conducted on 100 respondents from the TikTok @eradotid followers population using multiple linear regression analysis techniques. The results show that: (1) content attractiveness has a significant influence on information needs, as evidenced by t count 3.872 > t table 1.984; (2) information quality has a significant influence on information needs, as evidenced by t count 8.621 > t table 1.984; (3) attractiveness and information quality simultaneously influence information needs, as evidenced by F count 160.740> F table 3.09 with an influence of 76.3% and 23.7% influenced by other variables not studied.
Keywords
Attractiveness ; Information Quality ; Information Needs ; Generation Z
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 4 (2025)
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Section: Computer & Communication Science
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Published: %750 %e, %2025
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jtik.v9i4.3886
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Aditia Permana
Program Studi Magister Ilmu Komunikasi, Fakultas Komunikasi dan Desain Kreatif, Universitas Budi Luhur Jakarta.
Afrina Sari
Program Studi Magister Ilmu Komunikasi, Fakultas Komunikasi dan Desain Kreatif, Universitas Budi Luhur Jakarta.
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