Published: 2025-10-01

Strategi Komunikasi Public Relations KSBI Jagakarsa (Komunitas Sukses Berjamaah Indonesia) dalam Menyikapi Program Makan Gratis Pemerintahan Prabowo

DOI: 10.35870/jtik.v9i4.4036

Syailendra Reza Irwansyah Rezeki
  • Syailendra Reza Irwansyah Rezeki: Politeknik Pariwisata Batam

Abstract

This article aims to analyze the public relations (PR) communication strategy of Komunitas Sukses Berjamaah Indonesia (KSBI), a community-based Micro, Small and Medium Enterprises (MSMEs) organization in Jagakarsa, in responding to the free meal program initiated by the Prabowo administration. Descriptive qualitative research with a situational analysis approach and literature study explores how KSBI can utilize the PR function to respond to economic participation opportunities and build a positive image amidst the implementation of the national-scale program. The results of the study indicate that the PR strategy implemented by KSBI is centered on five main elements: (1) message management that emphasizes the potential contribution of local MSMEs in providing quality and sustainable products for the program and its impact on community economic empowerment; (2) prioritizing direct dialogue with local governments and related agencies, active participation in MSME forums and utilizing local and social media to reach stakeholders; (3) proactive communication strategy through partnership offers, demonstrations of members' production capacity and internal education regarding participation opportunities; (4) reactive and responsive communication strategy to information on procurement opportunities and potential obstacles to MSME participation; and (5) Building a local economic empowerment narrative that consistently highlights the benefits of MSME involvement in programs for the community in Jagakarsa. Conclusion, that KSBI faces the urgency to adopt an adaptive and collaborative PR strategy, which not only focuses on promoting member potential but also building strong good relationships with the government and other stakeholders. By communicating the unique value of local MSMEs and the potential synergy with the free meal program, KSBI can maximize economic participation opportunities, increase community visibility and contribute significantly to the success of the program while empowering members.

Keywords

KSBI ; Free Meal Program ; Prabowo Administration ; Local Economic Empowerment ; PR Communication Strategy

Peer Review Process

This article has undergone a double-blind peer review process to ensure quality and impartiality.

Indexing Information

Discover where this journal is indexed at our indexing page to understand its reach and credibility.

Open Science Badges

This journal supports transparency in research and encourages authors to meet criteria for Open Science Badges by sharing data, materials, or preregistered studies.

How to Cite

Rezeki, S. R. I. (2025). Strategi Komunikasi Public Relations KSBI Jagakarsa (Komunitas Sukses Berjamaah Indonesia) dalam Menyikapi Program Makan Gratis Pemerintahan Prabowo. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 9(4), 1251-1258. https://doi.org/10.35870/jtik.v9i4.4036
Issue Cover

Downloads

Article Metrics

If the link doesn't work, copy the DOI or article title for manual search (API Maintenance).

Share:
Article Information

This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 9 No. 4 (2025)

  • Section: Computer & Communication Science

  • Published: October 1, 2025

AI Research Hub

This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.

Semantic Scholar Scite Dimensions Connected Papers
Scholarly Connection Platforms
Dimensions Dimensions Connected Papers Connected Papers Scite Scite Google Scholar Google Scholar Semantic Scholar Semantic Scholar Garuda Garuda Scilit Scilit Crossref Crossref BASE BASE Zenodo Zenodo Unpaywall Unpaywall OpenCitations OpenCitations
Author Biographies
Syailendra Reza Irwansyah Rezeki
Google Scholar ResearchGate ORCID

Program Studi Manajemen Tata Hidangan, Politeknik Pariwisata Batam, Kota Batam, Provinsi Kepulauan Riau, Indonesia.

References
  • Alrizki, D. (2021). Analisis Framing Pemberitaan Kebijakan Pemerintah Indonesia Untuk Tidak Lockdown Terkait Covid-19 Di Detik. com Dan Kompas. com (Doctoral dissertation, Universitas Islam Riau).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Aryansyah, J. (2022). Analisis Gaya Kampanye Komunikator Politik (Prabowo Subianto). UIN Walisongo Semarang. Reserachgate.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Chennie, H. (2021). Pemberdayaan Ekonomi Umat Melalui Peningkatan Produksi Dalam Sistem Ekonomi Islam. BALANCA, 47-55. https://doi.org/10.35905/balanca.v2i02.1422
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Eriza Reziana, & Alex Sobur. (2023). Praktik jurnalisme lingkungan dalam pemberitaan pembangunan Bendungan Bener, Desa Wadas, Kabupaten Purworejo Jawa Tengah. Jurnal Riset Jurnalistik dan Media Digital, 39–44. https://doi.org/10.29313/jrjmd.v3i1.1789.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Fairuzi, A., Tutupoho, R. R., & Mustofa, A. (2020). Analisis strategi komunikasi public relations dalam membangun dan mempertahankan pola hubungan masyarakat. Epigram, 17(1), 43–50. https://doi.org/10.32722/epi.v17i1.3351.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Ghazali, M. A., & Misnawati, D. (2023). Komunikasi Efektif Pemberdayaan Masyarakat Pada Program Corporate Social Responsibility PT. Pertamina Patra Niaga Regional Sumbagsel. Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi, 2(2), 319-326. https://doi.org/10.61930/jebmak.v2i2.205.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hardiyanti, I., & Putri, W. Y. (2022). Upaya cyber public relations dalam meningkatkan kegiatan marketing PT Moladin Digital Indonesia. Jurnal Public Relations (J-PR), 3(1), 50–60. https://doi.org/10.31294/jpr.v3i1.1017.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hastrida, A., & Hendriyani. (2023). Pengaruh komunikasi dialogis terhadap kepercayaan pada pemerintah. Jurnal Studi Komunikasi dan Media, 27(2), 141–160. https://doi.org/10.17933/jskm.2023.5144.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hia, N., Sihombing, M. U. S., & Simamora, N. (2020). Strategi komunikasi public relations dalam komunikasi organisasi. Jurnal Teknologi Kesehatan Dan Ilmu Sosial (Tekesnos), 2(2), 138-144.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hutabarat, D. S., Nyorong, M., & Asriwati, A. (2022). Efektivitas komunikasi informasi dan edukasi dengan metode ceramah dan media leaflet terhadap pengambilan keputusan pasangan usia subur (PUS) dalam memilih alat kontrasepsi di Puskesmas Namotrasi Kabupaten Langkat. MIRACLE Journal, 2(1). https://doi.org/10.51771/mj.v2i1.244.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Juniawan, W. D., Vandhika, A., Ramadhanti, J., & Rensyaputra, R. (2023). Tantangan kebijakan penataan spasial pada tanah ulayat adat: Studi kasus di Provinsi Bali. Development Policy and Management Review (DPMR), 2(2), 157–173. https://doi.org/10.61731/dpmr.vi.26485.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Khotimah, S., Azzahra, T., Khotimah, N., & Didan, M. (2024). IDEOLOGI TRANS TV DALAM PEMBENTUKAN OPINI PUBLIK DI MEDIA SOSIAL TIKTOK. Merdeka Indonesia Jurnal International, 4(2), 276-295.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Lubis, A. S. (2021). Strategi Komunikasi Public Relations Officer Dalam Meningkatkan Minat Menabung BRI SimPel Di Unit Pulau Rakyat (Doctoral dissertation, Universitas Islam Negeri Sumatera Utara).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Mardiana, W., Hamim, H., & Widiyanto, K. (2017). Strategi komunikasi public relations Dinas Komunikasi dan Informatika Provinsi Jawa Timur untuk meningkatkan citra di mata publik. Jurnal Representamen, 3(02).
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Nandiwardhana, B. (2020). Etika komunikasi public relations dalam menjaga citra perusahaan. JCommsci-Journal Of Media and Communication Science, 3(3), 228-240. https://doi.org/10.29303/jcommsci.v3i3.90.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Pamungkas, Y. B., Saptiyono, A., & Julianto, E. N. (2022). Strategi Komunikasi Publik Relation Dinas Kesehatan Kota Semarang dalam Mensosialisasikan Vaksinasi Covid-19 pada Anak Melalui Official Akun Instagram@ dkksemarang. Jurnal Dinamika Sosial Budaya, 24(1), 235-248. https://doi.org/10.26623/jdsb.v24i1.4669.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Panggabean, Y. T., Riyanto, S., Dharmawan, L., Khairunisa, A. W., & Awalina, S. P. (2024). STRATEGI KOMUNIKASI PUBLIC RELATIONS SMAN 10 KOTA BOGOR DALAM MEMBANGUN CITRA POSITIF DI AKUN MEDIA SOSIAL INSTAGRAM. NIVEDANA: Jurnal Komunikasi dan Bahasa, 5(4), 624-637.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Prakoso, J. H. (2023). Strategi komunikasi public relations P.T CIMORY Group dalam membangun brand image. Akrab Juara: Jurnal Ilmu-Ilmu Sosial, 8(1). https://doi.org/10.58487/akrabjuara.v8i1.2024.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Retnowati, D. A., & Pebriyani, N. (2024). Strategi Komunikasi Public Relations Dalam Membangun Citra Positif Komunitas Kejar Mimpi Tangerang By Cimb Niaga. Triwikrama: Jurnal Ilmu Sosial, 6(1), 141-150.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Rianti, R. R. S. Y., & Zakiyah, F. (2024). Strategi Public Relations Perumda Pembangunan Sarana Jaya dalam Sosialisasi Program Hunian Terjangkau di Jakarta. Jurnal Penelitian Inovatif, 4(4), 2575-2594.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Triana, F. R. D., & Amali, M. T. (2024). Analisis Framing Pemberitaan Program Kerja Makan Siang Gratis Prabowo-Gibran Dalam Media Online Liputan6. Com Dan Republika. co. id. Jurnal Ilmu Sosial dan Ilmu Politik (JISIP), 13(3), 603-614.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Vanti, M. E. D., Octaviani, V., & Maryaningsih, M. (2024). Analisis framing pemberitaan program makan gratis Prabowo Subianto di media online. Professional: Jurnal Komunikasi dan Administrasi Publik, 11(1), 427–436. https://doi.org/10.37676/professional.v11i1.6396.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Widiyaningrum, W., & Isnaini, M. (2021). Pembingkaian Berita Aksi Unjuk Rasa Menolak Undang-Undang Cipta Kerja. Jurnal Ilmu Komunikasi Dan Bisnis, 6(2), 188-203.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
License & Copyright
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright and Licensing Agreement

Authors who publish with this journal agree to the following terms:

1. Copyright Retention and Open Access License

  • Authors retain full copyright of their work
  • Authors grant the journal right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0)
  • This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

2. Rights Granted Under CC BY 4.0

Under this license, readers are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use
  • No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed

3. Attribution Requirements

All uses must include:

  • Proper citation of the original work
  • Link to the Creative Commons license
  • Indication if changes were made to the original work
  • No suggestion that the licensor endorses the user or their use

4. Additional Distribution Rights

Authors may:

  • Deposit the published version in institutional repositories
  • Share through academic social networks
  • Include in books, monographs, or other publications
  • Post on personal or institutional websites

Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.

5. Self-Archiving and Pre-Print Sharing

Authors are encouraged to:

  • Share pre-prints and post-prints online
  • Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
  • Engage in scholarly communication throughout the publication process

6. Open Access Commitment

This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.

Statistic
OJS View DATA

Similar Articles

You may also start an advanced similarity search for this article.