Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi)

Strategi Pembuatan Konten Kreatif Brand Ambassador (Analisis Academic Branding Instagram Universitas Telkom)

Aliyah Rahmaraina — 2024-04-30

Marketing orientation in educational institutions needs to be adjusted to the impact of globalization and innovative marketing strategies used by companies, especially through social media platforms such as Instagram. This research was conducted to analyze creative content creation strategies by Tanjidor (Telutizen Menjadi Ambassador) as Telkom University's brand ambassador in carrying out academic branding via Instagram. This research was carried out using descriptive qualitative methods and based on a case study on Instagram @telkomuniversity. The results of this research conclude that Tanjidor as the brand ambassador of Telkom University has succeeded in implementing creative strategies on Instagram social media by creating content that includes information and messages related to Telkom University in achieving the academic branding goals that have been set

Persepsi Ex-Followers @gitasav terhadap Personal Branding-nya sebagai Education-Influencer pasca Pernyataan “Childfree” di Instagram

Giofanny D Br Silalahi — 2024-05-17

Gita Savitri's statement regarding the issue of "childfree" on Instagram received various pro and con comments from internet users, especially followers of @gitasav, not even a few of them decided to unfollow @gitasav. The purpose of this study is to find out how the perception of ex-followers of @gitasav of her personal branding as education-influences after content and statements "childfree" on Instagram. This research is qualitative using a descriptive approach, which focuses on the eight main concepts of personal branding (8 laws of personal branding) by Montoya (2002). As a result, the perception of ex-followers @gitasav of her personal branding as education-influencers after content and statements about "childfree" don’t meet all elements in the main concept of personal branding by Montoya (2002), because it doesn’t meet the elements of Personality (The Law of Personality), Visibility (The Law of Visibility), Unity (The Law of Unity), and Goodwill (The Law of Goodwill).

Aplikasi Penginputan Data dan Nilai Siswa Pada SDS Nurul Huda Menggunakan Kodular dan Airtable

Muhamad Alda — 2024-05-17

SDS Nurul Huda is a private elementary school located at Jl. Sei Serayu No 38, Babura, District of Medan Sunggal, City of Medan, North Sumatra Province. This school has been operating since 1978. Currently, student data entry and grading at SDS Nurul Huda are still done manually. Some teachers face difficulties in inputting data and grading due to it being time-consuming, especially for older teachers who struggle with reading numbers. Errors in writing student data and grades also frequently occur. This research aims to develop a data entry and grading application for students as a solution to enhance efficiency in school administration processes and replace the manual system, which is often prone to errors and time-consuming in data entry and grading. The outcome of this research is an Application for Data Entry and Grading for SDS Nurul Huda to facilitate teachers in swiftly and easily inputting student data and grades.

Analisis Pengelolaan Kecemasan dan Ketidakpastian Mahasiswa Asing Telkom University dalam Proses Adaptasi Budaya (Mahasiswa Asing Fakultas Komunikasi dan Bisnis Tahun Ajaran 2022/2023 Telkom University Prodi Ilmu Komunkasi)

Riduan Maliek Kaban — 2024-05-17

International students who study in Indonesia are frequently experiencing anxiety in the process of adapting to the local culture. This is caused by various factors, such as differences in language, culture, values, and norms. This anxiety and uncertainty can hinder the adaptation process of foreign students when studying in Indonesia, especially Telkom University. This study aims to understand the mechanism of cultural adaptation and anxiety management carried out by Telkom University Foreign Students. The method used is a qualitative descriptive study using the constructivism paradigm. The data collection techniques used in this study were in-depth interviews, observation, and documentation. This study uses two units of analysis, namely the process of adaptation and management of anxiety and uncertainty. From the results of the research that has been done, the adaptation process experienced by each foreign student is different. The application of anxiety and uncertainty management in adapting is having a self-concept, having motivation to interact, reacting well, and building connections.

Analisis Kemampuan Literasi Media Pada Mahasiswa Konsumtif Fenomena Konten “Racun TikTok” (Penelitian Fenomenologi pada Mahasiswa Telkom University)

Humaira Fathya Ulya — 2024-04-30

The phenomenon of toxic content on social media, especially TikTok, is in the spotlight because of its potential to influence user perceptions and behavior, especially among students who tend to be consumptive. This research aims to analyze students' media literacy skills related to the phenomenon of toxic content on the TikTok platform, with a focus on the Telkom University student population. This research uses a qualitative method with a phenomenological type of research and uses a constructivist paradigm. Data was collected through in-depth interviews with Telkom University students who actively use TikTok. The analysis was carried out by detailing students' media literacy abilities. It is hoped that the research results will provide an in-depth picture of the extent of Telkom University students' media literacy abilities in dealing with the phenomenon of toxic content on TikTok. The implications of the research findings can be used as a basis for developing media literacy programs in academic environments, so that students can be more aware and critical in consuming content on social media platforms that have a significant impact on everyday life.

Rancang Bangun Game Edukasi Pembelajaran Huruf Alfabet Pada Anak Usia Dini Menggunakan Metode Multimedia Development Life Cycle

Elviana Rosyida — 2024-04-30

The rapid development of technology today affects children's education process, including the way material is delivered in teaching and learning activities. Early childhood, especially those aged 3-7 years, are more likely to be interested in creative learning methods. The learning-by-play approach makes the learning process fun for children, which significantly supports the mental development and potential of children. This research aims to develop an educational game for the introduction of alphabet letters as a learning media that can help increase children's interest and interest in learning increase children's enthusiasm for learning and familiarize them with the letters of the alphabet. The research method uses the Multimedia Development Life Cycle method, which is a method using the stages of concept, design, material collection, manufacture, testing, and distribution. The development of this educational game is designed with HTML5-based Construct2. The final result of this research is an educational game for introducing alphabet letters as a learning medium to make it easier for children to learn to recognize the letters of the alphabet because it not only presents entertainment but also acts as a learning medium.

Pemanfaatan Saluran Whatsapp Terhadap Kepuasan Literasi Masyarakat Informasi di Kabupaten Tangerang

Syahrial Hamzah — 2024-04-30

This research aims to find out how useful the WhatsApp channel is for people's literacy satisfaction in Tangerang Regency. The research method applied in this research is the Systematic Literature Review (SLR) method using the Vosviewer application, with variable x, namely the use of WhatsApp channels using the UTAUT theory and variable y, literacy satisfaction using the uses and gratification theory. The results of the research reveal that the WhatsApp channel can satisfy the literacy of the information community in Tangerang Regency with this channel feature helping the community, especially the information community, especially to satisfy their literacy desires. The results of this research contribute to the existing channels in the WhatsApp application. The limitation of this research is that the data used is still limited to the type of secondary data, namely previous articles sourced from dimensions. Future research needs to use primary data, namely interview and observation data.

Forecasting the Air Quality Index by Utilizing Several Meteorological Factors Using the ARIMAX Method (Case Study: Central Jakarta City)

Naufal Fadli Muzakki — 2024-04-30

Today's society really pays attention to air quality because the impact of exposure to pollutants in the air is starting to be felt. PM 2.5 pollutants are very dangerous because their small size can penetrate the alveoli of human lungs. The value calculation of the Air Quality Index (AQI) is important to prepare mitigation and defensive measures to reduce the negative impact of air quality and as a basis for future policymaking. Several method comparisons have been carried out by researchers to predict AQI. However, researchers have not studied much regarding the use of meteorological factors in the form of average air temperature (°C), average air humidity (percent), and average wind speed (m/s) in forecasting AQI values, even though meteorological factors have a significant link, according to previous researchers. This research forecasts AQI using the ARIMAX method, which includes meteorological factors as exogenous variables, using daily AQI PM 2.5 data in Central Jakarta. The best modeling of the data is ARIMA (1,1,1) without X and ARIMAX (1,1,1). Based on the calculation of AIC, BIC, RMSE, and MAPE values, ARIMAX (1,1,1) modeling produces better forecasting, so it can be concluded that forecasting involving meteorological factors can make forecasting more precise. Predicting AQI using ARIMAX with upcoming meteorological factors is beneficial, as precise prediction results can assist in policy-making to prevent the adverse impacts of air quality on public health. In future research, other meteorological factors could be studied and combined with other modeling besides ARIMA.

Studi Perbandingan Metode SAW dan Metode AHP dalam Sistem Pendukung Keputusan Seleksi Kelayakan Calon Penerima Bantuan Progam Keluarga Harapan

Yunida Ayu Kusuma Ningtyas — 2024-04-30

Program Keluarga Harapan (PKH) aims to provide regular financial support to Keluaga Miskin (KM). This research examines and compares two methods, Simple Additive Weighting (SAW) and Analytical Hierarchy Process (AHP), in a decision support system to assess the eligibility of PKH aid recipients. Sindurejo Village in Grobogan Regency, where PKH is implemented, faces challenges with manual assessments. The integration of both methods is expected to yield more objective, efficient, and accurate results in assessing PKH aid recipients. The research findings indicate that the choice between SAW and AHP methods depends on the specific needs and preferences of policymakers.

Pengaruh User Experience (UX) Design Terhadap Kemudahan Pengguna dalam Menggunakan Aplikasi TIX ID

Mohamad Satya Fadzana — 2024-04-30

In today's digital era, mobile applications have become an integral part of everyday life, including in the entertainment and online ticketing industries. This study aims to analyze the influence of User Experience (UX) design on user ease in using the Tix Id application, a popular online ticket sales platform. The research method used is a combination of descriptive analysis and case studies. Data was collected through an online survey targeting active users of the Tix Id application. The survey includes questions about UX aspects, such as navigation, interface design, responsiveness, and user satisfaction. In addition, in-depth interviews were also conducted with a number of users to gain a deeper understanding of their user experience. The research results show that UX design elements, such as an aquarium layout, easy navigation, and application responsiveness, significantly influence the user's ease in using the Tix Id application. Users who are satisfied with their experience are more likely to use an app on an ongoing basis and recommend it to others. UEQ was announced to 120 respondents, the results of the UEQ questionnaire showed that respondents had a positive impression of the TIX ID application where the application showed positive/good results. The data collection process carried out by researchers via an online questionnaire in this study was carried out for two weeks (3 October 2023 - 16 October 2023) and succeeded in obtaining 120 respondents. Respondent characteristics were collected based on gender and age, as well as frequency based on use of the TIX ID application.

Pengaruh Media Sosial Instagram Terhadap Perubahan Dalam Gaya Hidup Gen Z di Kota Tangerang

Delani Siregar — 2024-05-01

Instagram is a social media platform that has many users, mostly teenagers. Instagram is currently playing a role in changing the lifestyle of Generation Z, but it does not always have a positive impact because some users are negatively impacted. Instagram is changing the lifestyle of Generation Z. Change depends on everyone using Instagram. The research utilizes a quantitative method approach, applying techniques, SPSS version 24 software to analyze questionnaire data collected via Excel. Stages: Validity and Reliability Test, Regression Test, Correlation Test, Determination Test and t Test. The research results prove influencing factors such as visual communication, interaction relations, personalization, network relations, and information delivery. has a negative and positive correlation with lifestyle changes in gen z. 27 statements were shown to be valid and reliable because the table r value was greater than the calculated r value and reliability value. The r2 value in the coefficient of determination test is 25.9% indicating the digital media variable (Independent) on the lifestyle change variable of gen z. The research results show that factors have a big influence on changes in Gen Z's lifestyle, both positive and negative.

Audience Reception: Prevention of Online Gambling Site Advertisements Within The Scope of Instagram

Muhammad Fathur Rachman Jimmy — 2024-05-01

The issue of online gambling advertisements proliferating on Instagram's platform is of significant concern and demands immediate attention. To curb this trend, Instagram must strengthen its measures against users who propagate these advertisements to discourage others from following suit and prevent them from appearing on the platform's timeline. Such deterrent measures must be implemented without delay to ensure Instagram's platform's continued integrity and safeguard its users from exposure to unwanted content. The present study employs qualitative reception analysis, and the findings underscore the need for Instagram to implement stringent measures to prevent the proliferation of online gambling advertisements on its platform. The imperative to preserve the intended purpose of social media and ensure a positive user experience necessitates that Instagram improves its reporting feature to regulate such ads more effectively. Taking a proactive approach will bolster the platform's efforts to promote social media's health and safeguard the interests of its users. By adopting a proactive approach, the researcher can implement various strategies and policies that will help enhance the platform's overall user experience. This may include improving content moderation, preventing the spread of misinformation and harmful content, and addressing technical issues. This approach will enable us to prioritize the safety and well-being of social media users by implementing more robust privacy and security measures and providing more comprehensive support for those experiencing online harassment or other forms of abuse. Through these efforts, we can build a more robust, more resilient platform that is better equipped to meet the evolving needs of its users.