Published: 2023-12-01
Analisis Sikap Konsumen Terhadap Konsumsi Buah Lokal di Kota Pontianak
DOI: 10.35870/jemsi.v9i6.1811
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Abstract
Konsumsi buah yang semakin tinggi sejalan dengan meningkatnya pengetahuan gizi dan kesadaran masyarakat akan pentingnya mengonsumsi buah untuk kesehatan. Kecenderungan konsumen dalam memilih buah bermutu dan aman untuk dikonsumsi sudah semakin tinggi. Konsumen lebih memilih buah import, sedangkan disisi lain buah lokal (pisang, pepaya, dan jeruk) lebih segar dan alami karena tidak membutuhkan pengawet dalam proses distribusinya. Konsumen dihadapkan dengan berbagai macam atribut yang menggambarkan sikap konsumen dalam mengonsumsi buah lokal. Metode analisis data menggunakan multiatribut Fishbein. Penelitian ini bertujuan untuk mengetahui sikap konsumen terhadap konsumsi buah lokal di Kota Pontianak. Jumlah responden dalam penelitian ini yaitu 96 orang. Penelitian ini berbentuk kuantitatif dengan pendekatan kualitatif. Hasil penelitian menunjukkan alasan utama responden mengonsumsi buah lokal adalah manfaat, warna, dan rasa.
Keywords
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Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 6 (2023)
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Section: Articles
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Published: %750 %e, %2023
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/jemsi.v9i6.1811
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No author biographies available.
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Astuti, E. P., Masyhuri, M., & Mulyo, J. H. (2019). Analisis Sikap Konsumen Pasar Swalayan terhadap Sayuran Organik. Jurnal Ekonomi Pertanian Dan Agribisnis, 3(1), 183–194. https://doi.org/10.21776/ub.jepa.2019.003.01.18
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Boca, G. D. (2021). Factors influencing consumer behavior in sustainable fruit and vegetable consumption in maramures county, Romania. Sustainability (Switzerland), 13(4), 1–20. https://doi.org/10.3390/su13041812
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Dewi, S. K., Siburian, P. S., & Indriastuti, H. (2018). Pengaruh Motivasi Konsumen, Persepsi dan Sikap Konsumen Terhadap Keputusan Pembelian Mobil. Jurnal Manajemen, 9(2), 105. https://doi.org/10.29264/jmmn.v9i2.2479
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Ermiati, C., Amanah, D., Utami, S., & Harahap, D. A. (2021). Minat Beli Konsumen Terhadap Sayuran Organik Pada Pasar Tradisional. Tirtayasa EKONOMIKA, 16(2), 282–295. https://jurnal.untirta.ac.id/index.php/JTE/article/view/10324
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Kusmaria, & Fitri, A. (2022). Sikap Konsumen Terhadap Atribut Produk Kopi Coffee Campus di Kota Bandar Lampung. JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis Dan Ilmu Sosial Ekonomi Pertanian, 7(6), 206–211. https://doi.org/10.37149/jia.v7i6.81
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Llauger, M., Claret, A., Bou, R., López-Mas, L., & Guerrero, L. (2021). Containing Offal and Offal Extracts. Foods, 10(1454), 1–17. https://doi.org/https://doi.org/10.3390/foods10071454
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Radulescu, V., Cetina, I., Cruceru, A. F., & Goldbach, D. (2021). Consumers’ attitude and intention towards organic fruits and vegetables: Empirical study on romanian consumers. Sustainability (Switzerland), 13(16), 1–14. https://doi.org/10.3390/su13169440
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Rumapea, E., Roessali, W., & Prasetyo, E. (2021). Analisis Sikap Dan Preferensi Konsumen Terhadap Keputusan Pembelian Buah Pisang Di Pasar Tradisional Kota Semarang. Agrisocionomics, 05(02), 1–13. http://eprints.undip.ac.id/81970/1/ARTIKEL_ILMIAH_EWIN_RUMAPEA.pdf
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Sadewo, M. K. (2021). Perilaku Konsumen Terhadap Pembelian Sayuran di Pasar Tradisional MelatiKota Medan KecamatanMedan Tuntungan. Jurnal Ilmiah Mahasiswa Pertanian, 1(3), 1–13. https://jurnalmahasiswa.umsu.ac.id/index.php/jimtani/article/view/551/570
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Sumarwan, U. (2004). Perilaku konsumen: Teori dan Penerapannya Dalam Pemasaran (Pertama (ed.)). Graha Ilmu.
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Wendin, K., Mustafa, A., Ortman, T., & Gerhardt, K. (2020). Consumer awareness, attitudes and preferences towards heritage cereals. Foods, 9(6), 1–13. https://doi.org/10.3390/foods9060742
-
Astuti, E. P., Masyhuri, M., & Mulyo, J. H. (2019). Analisis Sikap Konsumen Pasar Swalayan terhadap Sayuran Organik. Jurnal Ekonomi Pertanian Dan Agribisnis, 3(1), 183–194. https://doi.org/10.21776/ub.jepa.2019.003.01.18
-
Boca, G. D. (2021). Factors influencing consumer behavior in sustainable fruit and vegetable consumption in maramures county, Romania. Sustainability (Switzerland), 13(4), 1–20. https://doi.org/10.3390/su13041812
-
BPS. (2021). Kota Pontianak Dalam Angka. Badan Pusat Statistik.
-
Dewi, S. K., Siburian, P. S., & Indriastuti, H. (2018). Pengaruh Motivasi Konsumen, Persepsi dan Sikap Konsumen Terhadap Keputusan Pembelian Mobil. Jurnal Manajemen, 9(2), 105. https://doi.org/10.29264/jmmn.v9i2.2479
-
Dwi Kurniasari. (2021). Analisis Persepsi Kualitas Dan Persepsi Harga Terhadap Minat Beli Melalui Sikap Konsumen Pada Sayur Organik Secara Online Di Surabaya. Journal of Economic and Business, 2(2), 43–54. http://repository.stieyapan.ac.id/id/eprint/142/
-
Ermiati, C., Amanah, D., Utami, S., & Harahap, D. A. (2021). Minat Beli Konsumen Terhadap Sayuran Organik Pada Pasar Tradisional. Tirtayasa EKONOMIKA, 16(2), 282–295. https://jurnal.untirta.ac.id/index.php/JTE/article/view/10324
-
Fauza, R., Zakiah, & Kasimin, S. (2018). Jurnal Ilmiah Mahasiswa Pertanian Unsyiah Volume 1, Nomor 1, November 2016 www.jim.unsyiah.ac.id/JFP. Jurnal Ilmiah Mahasiswa Pertanian Unsyiah, 3(2), 217–229. https://jim.usk.ac.id/JFP/article/view/7222/4282
-
Kotler, P., & Keller, K. L. (2009). Management marketing. In Agrekon (14th ed., Vol. 11, Issue 1). Pretince Hall. https://doi.org/10.1080/03031853.1972.9523871
-
Kuhar, A., Korošec, M., Bolha, A., Pravst, I., & Hristov, H. (2020). Is a consumer perception of salt modification a sensory or a behavioural phenomenon? Insights from a bread study. Foods, 9(9), 1–24. https://doi.org/10.3390/foods9091172
-
Kusmaria, & Fitri, A. (2022). Sikap Konsumen Terhadap Atribut Produk Kopi Coffee Campus di Kota Bandar Lampung. JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis Dan Ilmu Sosial Ekonomi Pertanian, 7(6), 206–211. https://doi.org/10.37149/jia.v7i6.81
-
Limansento, H. (2022). Terus Dorong Peningkatan Konsumsi Buah Nusantara, Pemerintah Gelar Kembali Gelar Buah Nusantara (GBN) ke-7 Tahun 2022. Kementrian Koordinator Bidang Perekonomian Republik Indonesia. https://www.ekon.go.id/publikasi/detail/4450/terus-dorong-peningkatan-konsumsi-buah-nusantara-pemerintah-gelar-kembali-gelar-buah-nusantara-gbn-ke-7-tahun-2022#:~:text=Menyoal konsumsi buah%2C rata-rata,sehingga masih perlu untuk ditingkatkan.
-
Llauger, M., Claret, A., Bou, R., López-Mas, L., & Guerrero, L. (2021). Containing Offal and Offal Extracts. Foods, 10(1454), 1–17. https://doi.org/https://doi.org/10.3390/foods10071454
-
Mowen, J. C., & Minor, M. (2002). Perilaku Konsumen. Erlangga.
-
Nurlaila, N., Sukainah, A., & Amiruddin, A. (2018). Pengembangan Produk Sosis Fungsional Berbahan Dasar Ikan Tenggiri (Scomberomorus sp.) dan Tepung Daun Kelor (Moringa oleifera L). Jurnal Pendidikan Teknologi Pertanian, 2(2), 105. https://doi.org/10.26858/jptp.v2i2.5165
-
Radulescu, V., Cetina, I., Cruceru, A. F., & Goldbach, D. (2021). Consumers’ attitude and intention towards organic fruits and vegetables: Empirical study on romanian consumers. Sustainability (Switzerland), 13(16), 1–14. https://doi.org/10.3390/su13169440
-
Rumapea, E., Roessali, W., & Prasetyo, E. (2021). Analisis Sikap Dan Preferensi Konsumen Terhadap Keputusan Pembelian Buah Pisang Di Pasar Tradisional Kota Semarang. Agrisocionomics, 05(02), 1–13. http://eprints.undip.ac.id/81970/1/ARTIKEL_ILMIAH_EWIN_RUMAPEA.pdf
-
Sadewo, M. K. (2021). Perilaku Konsumen Terhadap Pembelian Sayuran di Pasar Tradisional MelatiKota Medan KecamatanMedan Tuntungan. Jurnal Ilmiah Mahasiswa Pertanian, 1(3), 1–13. https://jurnalmahasiswa.umsu.ac.id/index.php/jimtani/article/view/551/570
-
Sumarwan, U. (2004). Perilaku konsumen: Teori dan Penerapannya Dalam Pemasaran (Pertama (ed.)). Graha Ilmu.
-
Wendin, K., Mustafa, A., Ortman, T., & Gerhardt, K. (2020). Consumer awareness, attitudes and preferences towards heritage cereals. Foods, 9(6), 1–13. https://doi.org/10.3390/foods9060742
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