Published: 2024-02-01

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Maxim Bentor Gorontalo (Studi Pada Mahasiswa Fakultas Ekonomi Ung)

DOI: 10.35870/jemsi.v10i1.1814

Sintia Ajriani Harun, Hapsawati Taan, Djoko Lesmana Radji
  • Sintia Ajriani Harun: State University of Gorontalo , Indonesia . image/svg+xml
  • Hapsawati Taan: State University of Gorontalo , Indonesia . image/svg+xml
  • Djoko Lesmana Radji: State University of Gorontalo , Indonesia . image/svg+xml
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Abstract

Salah satu faktor yang menjadi pertimbangan bagi pelanggan menginginkan produk/jasa adalah kualitas pelayanan . Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan maxim bentor Gorontalo. Metode penelitian jenis penelitian ini adalah kuantitatif. Pengumpulan data penelitian menggunakan kuesioner. Populasi dalam penelitian ini adalah mahasiwa fakultas ekonomi Universitas Negeri Gorontalo dengan Jumlah sampel sebanyak 96 responden. Teknik analisis data menggunakan analisis regresi linear sederhana. Hasil Penelitian menunjukan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan maxim bentor Gorontalo dengan nilai koefisien determinasi sebesar 52,2%. Sedangkan sisanya sebesar 47,8% dapat dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini.

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How to Cite

Harun, S. A., Hapsawati Taan, & Djoko Lesmana Radji. (2024). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Maxim Bentor Gorontalo (Studi Pada Mahasiswa Fakultas Ekonomi Ung). JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(1), 167-174. https://doi.org/10.35870/jemsi.v10i1.1814
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This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 1 (2024)

  • Section: Articles

  • Published: %750 %e, %2024

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