Published: 2023-12-01
Pengaruh Kepuasan Dan Kepercayaan Terhadap Loyalitas Pelanggan Minimarket Di Aceh
DOI: 10.35870/jemsi.v9i6.1870
Downloads
Abstract
Minimarket di Aceh sedang mengahdapi persaingan dengan pasar ritail yang baru dan pasar tradisional untuk memperoleh market share oleh sebab itu supermarket harus mampu meningkatkan loyalitas pelanggan dengan cara meningkatkan kepuasan dan kepercyaan pelanggan. Penelitian ini berhasil mengumpulkan data 270 responden dengan Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Metode non probability sampling dengan menggunakan teknik purposive sampling, sedangkan untuk tehnik analisis data dari penelitian ini menggunakan Structural Equation Modeling (SEM) dengan menggunakan alat analisis Amos yang berhasil membuktikan bahwa kepuasan dan kepercayaan berpengaruh signifikan terhadap loyalitas Minimarket di Aceh.
Keywords
No keywords available.
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 9 No. 6 (2023)
-
Section: Articles
-
Published: %750 %e, %2023
-
License: CC BY 4.0
-
Copyright: © 2023 Authors
-
DOI: 10.35870/jemsi.v9i6.1870
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
No author biographies available.
-
Balaji M.S, Sadeque Saalem dan Nguyen ( 2017 ). Constituents and consequences of smart customer experience in retailing. Technological Forecasting & Social Change 124 (2017) 257–270
-
Beatriz Karen, Haas Dornas, José Marcos Carvalho, de Mesquita,dan Rachel Patrocínio (2014) The Relationship between Trust, Value and Loyalty in the Internet Era. Journal of Business and Economics Vol. 5 pp. 802-812
-
Chou Pin-Fenn (2014). An evaluation of service quality, trust, and customer loyalty in e-delivery services. International Journal of Research In Social Sciences Vol.3 pp. 99-108
-
Dust Hussein vazife, Gholam reza askarzade (2013) The Relationship Between Customer Loyalty And Product Brands International Journal of Research In Social Sciences Vol. 3 pp. 95-104
-
Dornas K. B. H, de Mesquita, J. M. C dan Patrocinio, R. F (2015) The Relationship Between Trust, Value And Loyalty in The Internet Era : A Study In The Tourism Market in Ideas in Marketing pp.103- 112
-
Eid Mustafa I. (2011) Determinants Of E-Commerce Customer Satisfaction, Trust, And Loyalty In Saudi Arabia. Journal of Electronic Commerce Research Vol 12 pp 78-93
-
Eun Jung Choi and Soo-Hyun Kim (2013) The Study of the Impact of Perceived Quality and Value of Social Enterprises on Customer Satisfaction and Re-Purchase Intention International Journal of Smart Home Vol. 7, No. 1, January, 2013
-
Ghane Soheila Ghane, M. Fathian dan M. R. Gholamian (2011) Full Relationship Among E-Satisfaction, Etrust,E-Service Quality, And E-Loyalty: The Case Of Iran E-Banking. Journal of Theoretical and Applied Information Technology Vol. 33 pp 1-6
-
Griffin, A (2002) Integrating R & D and Marketing : a Review and Analysis of the literature. Journal of Product Innovation Management pp. 191 -215
-
Hafeez Samraz dan Bakhtiar Muhammad (2012) The Impact of Service Quality, Customer Satisfaction and Loyalty Programs on Customer’s Loyalty: Evidence from Banking Sector of Pakistan. International Journal of Business and Social Science vol.3 pp. 200-209
-
Hussein Vazife Dust dan G. Reza Askarzade (2001) The Relationship Between Customer Loyalty and Product Brands. International Journal of Contemporary Hospitality Management.pp. 213 - 217
-
Laroche, M, Babin, B.J, Lee, Y, K, Kim, E. J dan Griffin, M (2005) Modeling Consumer Satisfaction and Word-of-mouth : Restaurant Patronage in Korea. Journal of Service Marketing. Pp. 133-139
-
Lee Siew-Peng dan Moghavvemi Sedigheh (2015). The Dimension of Service Quality and Its Impact on Customer Satisfaction, Trust, and Loyalty: A Case of Malaysian Banks. Asian Journal of Business and Accounting Vol. 8 pp. 91-121
-
Nguyen danThuong (2016). Factors Influencing Customer Satisfaction Towards Supermarkets In Thai Nguyen City, Vietnam. International Journal of Economics, Commerce and Management Vol. IV
-
Oliver, Rl and W.S Desabo (1998) Response Determinants in Satisfaction Judgement. Journal of Custumer Research Vol 14 pp 495 – 507
-
Rizwan Ali, Liaoning Gao Leifu, Liaoning, Muhammad Yasir Rafiq, dan Mudassar Hassan (2015) Role Of Perceived Value, Customer Expectation, Corporate Image And Perceived Service Quality On The Customer Satisfaction. The Journal of Applied Business Research Vol. 31 pp 1425-1436
-
Sarwar Zaman Muhammad, Kashif Shafique Abbasi & Saleem Pervaiz dan Mohammad Ali Jinnah (2012) The Effect of Customer Trust on Customer Loyalty and Customer Retention: A Moderating Role of Cause Related Marketing Global Journal of Management and Business Research Volume 12 Issue 6 Version 1.0 March 2012
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.