Published: 2024-02-01

Pengaruh Brand Ambasador Kualitas Produk, Persife Value Terhadap Minat Belanja Konsumen Pada Produk Skincare Skintific

DOI: 10.35870/jemsi.v10i1.1982

Via Amanda, Natalia Patarru, Adryanus Paridy, Jerliyen P.Londong
  • Via Amanda: Universitas Kristen Indonesia Paulus , Indonesia . image/svg+xml
  • Natalia Patarru: Universitas Kristen Indonesia Paulus , Indonesia . image/svg+xml
  • Adryanus Paridy: Universitas Kristen Indonesia Paulus , Indonesia . image/svg+xml
  • Jerliyen P.Londong: Universitas Kristen Indonesia Paulus , Indonesia . image/svg+xml
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Abstract

Penelitian ini mengeksplorasi pengaruh Brand Ambassador, Kualitas Produk, dan Persive Value terhadap Minat Belanja konsumen pada produk skincare Skintific. Seiring pesatnya pertumbuhan industri skincare, strategi pemasaran yang efektif menjadi krusial. Brand Ambassador, yang memainkan peran utama dalam menciptakan koneksi emosional dengan konsumen, terbukti berpengaruh positif terhadap Minat Belanja. Kualitas Produk, dengan fokus pada formulasi yang cermat dan bahan berkualitas tinggi, juga menjadi faktor penentu dalam membangun kepercayaan konsumen. Persive Value, yang mencakup nilai-nilai perusahaan dan tanggung jawab sosial, membentuk preferensi konsumen. Melalui penelitian kuantitatif di Kota Makassar, temuan ini memberikan wawasan strategis bagi praktisi pemasaran dalam mengoptimalkan kampanye skincare, meningkatkan kepuasan konsumen, dan memperkuat posisi merek di pasar yang bersaing ketat.

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How to Cite

Amanda, V., Natalia Patarru, Adryanus Paridy, & Jerliyen P.Londong. (2024). Pengaruh Brand Ambasador Kualitas Produk, Persife Value Terhadap Minat Belanja Konsumen Pada Produk Skincare Skintific. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(1), 562-568. https://doi.org/10.35870/jemsi.v10i1.1982
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This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 1 (2024)

  • Section: Articles

  • Published: %750 %e, %2024

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