Published: 2024-04-01

Pengaruh Tarif dan Kecepatan Waktu Pengiriman terhadap Kepuasan Pelanggan E-commerce

DOI: 10.35870/jemsi.v10i2.2046

Oktavia Dita Anggraeni, Esa Putri Septianti, Bernardus Wishman Simbora Siregar
  • Oktavia Dita Anggraeni: Institut Bisnis dan Informatika (IBI) Kosgoro 1957 Jakarta , Indonesia
  • Esa Putri Septianti: Institut Bisnis dan Informatika (IBI) Kosgoro 1957 Jakarta , Indonesia
  • Bernardus Wishman Simbora Siregar: Sekolah Tinggi Ilmu Ekonomi IGI Jakarta , Indonesia
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Abstract

Artikel ini bertujuan untuk mengetahui dampak dari tarif pengiriman dan kecepatan waktu pengiriman kepada kepuasan pelanggan. Pendekatan kuantitatif dengan metode survei digunakan untuk mencapai tujuan tersebut. Sebanyak 100 responden pelanggan e-commerce yang menggunakan berbagai macam jenis pelayanan jasa pengiriman berpartisipasi dalam mengisi kuesioner yang di-share melalui google form. Responden dipilih berdasarkan probability sampling dengan teknik simple random sampling. Teknik analisa regresi berganda digunakan untuk menguji hipotesis dengan uji T& F. Hasil penelitian menemukan bahwa tarif pengiriman memberikan pengaruh yang positif dan signifikan kepada kepuasan pelanggan. Demikian juga kecepatan waktu pengiriman memberikan pengaruh yang positif dan signifikan kepada kepuasan pelanggan. Hasil penelitian juga menemukan bahwa secara simultan tarif pengiriman dan kecepatan waktu pengiriman berpengaruh secara positif dan signifikan terhadap kepuasan pengguna e-commerce.

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How to Cite

Anggraeni, O. D., Septianti, E. P., & Siregar, B. W. S. . (2024). Pengaruh Tarif dan Kecepatan Waktu Pengiriman terhadap Kepuasan Pelanggan E-commerce. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(2), 783-793. https://doi.org/10.35870/jemsi.v10i2.2046
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This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 2 (2024)

  • Section: Articles

  • Published: %750 %e, %2024

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