Published: 2024-04-01

Pengaruh Kualitas Pelayanan, Komunikasi Pemasaran dan Kepercayaan Terhadap Loyalitas Pelanggan

DOI: 10.35870/jemsi.v10i2.2332

Yanti Setianti, Suroso, Heri Aji Setiawan, Achiruddin Siregar, Darmawan
  • Yanti Setianti: Padjadjaran University , Indonesia . image/svg+xml
  • Suroso: Institut Agama Islam Tarbiyatut Tholabah Lamongan , Indonesia
  • Heri Aji Setiawan: Telkom University , Indonesia . image/svg+xml
  • Achiruddin Siregar: STIE PMCI , Indonesia
  • Darmawan: Politeknik LP3I Jakarta , Indonesia
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Abstract

Penelitian ini dilakukan bertujuan supaya mengetahui pengaruh kualitas pelayanan, komunikasi pemasaran dan kepercayaan terhadap loyalitas pelanggan pengguna smartphone Samsung Galaxy. Populasi penelitian adalah pelanggan pengguna smartphone Samsung Galaxy. Jumlah sampel sebanyak 100 responden. Model yang digunakan dalam penelitian ini yakni analisis regresi linier berganda. Hasil penelitian secara parsial bahwa setiap variabel kualitas pelayanan, komunikasi pemasaran dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pengguna smartphone Samsung Galaxy. Hasil pengujian penelitian memperoleh hasil nilai R Square sebesar 45,2% dan sisanya sebesar 54,8% dapat dijelaskan oleh variabel lain diluar penelitian ini misalnya harga, citra merek,dan promosi dan lain-lain. Hasil uji simultan penelitian diperoleh bahwa kualitas pelayanan, komunikasi pemasaran dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pengguna smartphone Samsung Galaxy.

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How to Cite

Setianti, Y., Suroso, Heri Aji Setiawan, Achiruddin Siregar, & Darmawan. (2024). Pengaruh Kualitas Pelayanan, Komunikasi Pemasaran dan Kepercayaan Terhadap Loyalitas Pelanggan. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(2), 1404-1410. https://doi.org/10.35870/jemsi.v10i2.2332
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This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 2 (2024)

  • Section: Articles

  • Published: %750 %e, %2024

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