AFWAN, Ahmad Syawaldi; PRADINA, Dinda Ayu; KURNIAWATI, Yuni; HEIKAL, Jerry. Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening). JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), [S. l.], v. 10, n. 1, p. 750–757, 2024. DOI: 10.35870/jemsi.v10i1.2018. Disponível em: https://www.journal.lembagakita.org/jemsi/article/view/2018. Acesso em: 29 nov. 2025.