A. S. Afwan, D. A. Pradina, Y. Kurniawati, and J. Heikal, “Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening)”, J. Ekon. Manaj. Akunt., vol. 10, no. 1, pp. 750–757, Feb. 2024, doi: 10.35870/jemsi.v10i1.2018.