Published: 2023-06-12
Membangun Branding Dalam Menciptakan UMKM Startup
DOI: 10.35870/jpmn.v3i1.1232
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Abstract
One of the important elements that must be considered in starting a business is the brand. Brand image has the meaning of an image of a product in the minds of consumers. Everyone will have the same image of a brand. Through Brand Image consumers are able to recognize a product, evaluate its qualy, reduce purchase risk and gain experience and satisfaction from certain product differentiation. There are problems faced by Small Medium Enterprises (SME) assisted by Amil Zakat agency (Baznas) in Universitas Muhammadiyah Jakarta. Based on the interviews conducted, the problems identified were the Brand building itself. The SMME focuses on sales strategy. It is found that the solution offered is to overcome the said problem by providing assistance and counseling about the importance of building the brand so that it can provide added value and have an impact on increasing profits which will ultimately build reputation and create growth opportunities for SMEs.
Keywords
Brand ; Reputation ; SMEs
Article Information
This article has been peer-reviewed and published in the Jurnal Pengabdian Masyarakat Nusantara (JPMN). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 3 No. 1 (2023)
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Section: Articles
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Published: %750 %e, %2023
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/jpmn.v3i1.1232
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Septemberizal
Departemen Akuntansi, Fakultas Ekonomi dan Bisnis
Rinaldo
Departemen Akuntansi, Fakultas Ekonomi dan Bisnis
Tria Patrianti
Departemen Ilmu Komunikasi, Fakultas Ilmu Sosial dan Politik
Septi Wulandari Chairina
Departemen Akuntansi, Fakultas Ekonomi dan Bisnis
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