Published: 2025-07-30
Pelatihan Branding Digital dan Repackaging Produk UMKM di Desa Pilanjau
DOI: 10.35870/jpmn.v5i1.4893
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Abstract
Given the increasingly competitive nature of the workplace and business world, micro, small, and medium-sized enterprises (MSMEs) are being challenged to adapt to technological advancements, evolving mindsets, and consumer preferences in today's modern era. Current evidence suggests that many MSMEs have yet to address digital branding and product repackaging. Digital branding is the process of creating and managing a brand's identity and reputation online. This process involves using various digital channels and tools to promote a brand, engage customers, and build a strong online presence. Repackaging refers to the act of putting something into new packaging or a new container. It is the process of changing a product's original packaging, often for various strategic reasons. The Pilanjau Village MSME Product Digital Branding and Repackaging Training was successfully implemented and received a positive response from the participants, the majority of whom were local MSMEs. Through this activity, participants gained fundamental knowledge and practical skills regarding the importance of digitally building a brand identity (branding) and how to repackage products to create a more attractive and professional appearance. This training successfully opened participants' minds to the fact that branding and packaging are not merely about appearance, but are strategic elements in increasing product competitiveness in the modern marketplace, both offline and online. Going forward, further mentoring is needed to ensure participants can consistently implement the knowledge gained in their businesses.
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Article Information
This article has been peer-reviewed and published in the Jurnal Pengabdian Masyarakat Nusantara (JPMN). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 5 No. 1 (2025)
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Section: Articles
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Published: %750 %e, %2025
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jpmn.v5i1.4893
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Safitri Nurhidayati
Digital Business Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Berau, Berau Regency, East Kalimantan Province, Indonesia
Sayugo Adi Purwanto
Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Berau, Berau Regency, East Kalimantan Province, Indonesia
Dara Kania Indraswari
Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Berau, Berau Regency, East Kalimantan Province, Indonesia
Sulpadli
Master of Management Department, Faculty of Economics and Business, Universitas Muhammadiyah Berau, Berau Regency, East Kalimantan Province, Indonesia
Nurhaliza
Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Berau, Berau Regency, East Kalimantan Province, Indonesia
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