Published: 2025-08-18

Pelatihan Pemasaran Digital Sebagai Bekal Wirausaha Muda  Siswa SMK Muhammadiyah 6 Karanganyar

DOI: 10.35870/jpmn.v5i2.5146

Fahman Hadi Utomo, Ilham Karin Rizkiawan, Aulia Uswatun Khasanah, Najla Syifa Salsabila
  • Fahman Hadi Utomo: Universitas ‘Aisyiyah Surakarta
  • Ilham Karin Rizkiawan: Universitas ‘Aisyiyah Surakarta
  • Aulia Uswatun Khasanah: Universitas ‘Aisyiyah Surakarta
  • Najla Syifa Salsabila: Universitas ‘Aisyiyah Surakarta
No Cover Available

Downloads

Article Metrics
Share:

Abstract

This community service activity aims to equip students of SMK Muhammadiyah 6 Karanganyar with basic skills in digital marketing as part of their preparation to become young entrepreneurs in the digital era. This training is motivated by the need for digital literacy and technology-based marketing skills which are the key to success in running an independent business today. Social media, one of the rapidly growing and highly potential information technologies, offers many benefits for users, including increased productivity and marketing capabilities. The training is provided in the form of interactive workshops, direct practice of creating promotional content, and simulations of using social media (Instagram, WhatsApp Business, TikTok) and marketplace platforms (Shopee, Tokopedia) for product marketing. The solution of the community service activity in organizing Digital Marketing Training as a Provision for Young Entrepreneurs Students of SMK Muhammadiyah 6 Karanganyar so that they can increase product sales by participating in digital marketing training. Our hope from this training is to be able to keep up with developments in the digitalization era, so that they can market products more practically and efficiently. Providing mentoring in the implementation of digital marketing strategies.
The output of this community service program is that students at Muhammadiyah 6 Karanganyar Vocational School are equipped to enter the business world directly. Students' awareness of the importance of digital marketing in increasing sales and scientific publications in ISSN journals is also increased.

Keywords

Marketing Training ; Digital Marketing ; Vocational High School Students

Peer Review Process

This article has undergone a double-blind peer review process to ensure quality and impartiality.

Indexing Information

Discover where this journal is indexed at our indexing page to understand its reach and credibility.

Open Science Badges

This journal supports transparency in research and encourages authors to meet criteria for Open Science Badges by sharing data, materials, or preregistered studies.

How to Cite

Hadi Utomo, F., Karin Rizkiawan, I., Uswatun Khasanah, A., & Syifa Salsabila, N. (2025). Pelatihan Pemasaran Digital Sebagai Bekal Wirausaha Muda  Siswa SMK Muhammadiyah 6 Karanganyar. Jurnal Pengabdian Masyarakat Nusantara (JPMN), 5(2), 132-137. https://doi.org/10.35870/jpmn.v5i2.5146
Article Information

This article has been peer-reviewed and published in the Jurnal Pengabdian Masyarakat Nusantara (JPMN). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 5 No. 2 (2025)

  • Section: Articles

  • Published: %750 %e, %2025

AI Research Hub

This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.

Semantic Scholar Scite Dimensions Connected Papers
Scholarly Connection Platforms
Dimensions Dimensions Connected Papers Connected Papers Scite Scite Google Scholar Google Scholar Semantic Scholar Semantic Scholar Garuda Garuda Scilit Scilit Crossref Crossref BASE BASE Zenodo Zenodo Unpaywall Unpaywall OpenCitations OpenCitations
Author Biographies
Fahman Hadi Utomo
Google Scholar ResearchGate ORCID

Faculty of Business and Economics, Universitas ‘Aisyiyah Surakarta, Surakarta City, Central Java Province, Indonesia

Ilham Karin Rizkiawan
Google Scholar ResearchGate ORCID

Faculty of Business and Economics, Universitas ‘Aisyiyah Surakarta, Surakarta City, Central Java Province, Indonesia

Aulia Uswatun Khasanah
Google Scholar ResearchGate ORCID

Faculty of Business and Economics, Universitas ‘Aisyiyah Surakarta, Surakarta City, Central Java Province, Indonesia

Najla Syifa Salsabila
Google Scholar ResearchGate ORCID

Faculty of Business and Economics, Universitas ‘Aisyiyah Surakarta, Surakarta City, Central Java Province, Indonesia

References
  • Arif Pratama Marpaung, Muhammad Shareza Hafiz, Murviana Koto, & Wulan Dari. (2021). Strategi Peningkatan Kapasitas Usaha Pada Umkm Melalui Digital Marketing. Prosiding Seminar Kewirausahaan, 2(1), 294–300.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Awali, H. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan Umkm Di Kota Pekalongan Di Tengah Dampak Covid-19. BALANCA : Jurnal Ekonomi Dan Bisnis Islam, 2(1), 1–14. https://doi.org/10.35905/balanca.v2i1.1342
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Az Zahra, A., & Nurul Husna, A. (2021). Intensi Berwirausaha Pengusaha Muslim: Peran Nilai-Nilai Keislaman dalam Pendirian Usaha. Jurnal Psikologi Integratif, 9(2), 194–208.
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Azis, M., Waliyullah, A., Azis, F., Rusdi, N. R., Ashari, E. R., Munawarah, N. M., & Arwadi, F. (2023). Pemanfaatan Teknologi Dalam Mendorong Jiwa Berwirausaha Di Era Society 5.0. Jurnal Pengabdian Masyarakat Sabangka, 2(03), 355–359. https://doi.org/10.62668/sabangka.v2i03.597
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Hadi, D. F., & Zakiah, K. (2021). Strategi Digital Marketing Bagi Umkm (Usaha Mikro Kecil Dan Menengah) Untuk Bersaing Di Era Pandemi. Competitive, 16(1), 32–41. http://ejurnal.poltekpos.ac.id/index.php/competitive%7C32
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Harahap, H. S., Dewi, N. K., & Ningrum, E. P. (2021). Pemanfaatan Digital Marketing Bagi UMKM. Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences, 3(2), 77. https://doi.org/10.32493/jls.v3i2.p77-85
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Makhfudi Iskandar Zulkarnain, & Sembiring, R. S. R. (2022). Optimalisasi Digital Marketing Guna Peningkatan Daya Beli. Jurnal Pengabdian Masyarakat Formosa, 1(2), 101–108. https://doi.org/10.55927/jpmf.v1i2.519
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Palupi, E. R., & Sulistyowati, R. (2022). Pengaruh Digital Marketing Berbasis Marketplace terhadap Peningkatan Penjualan Ledre Super UMKM Perempuan di Bojonegoro. Ekonomis: Journal of Economics and Business, 6(2), 780. https://doi.org/10.33087/ekonomis.v6i2.583
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Putri, S. D., & Azeharie, S. (2021). Strategi Pengelolaan Komunikasi dalam Membentuk Personal Branding di Media Sosial Tiktok. Koneksi, 5(2), 280. https://doi.org/10.24912/kn.v5i2.10300
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Rizal, M., Laila, A. N., Ali, N., Rohmah, N., Maula, M. H. N., & Waasiah, R. (2021). Sosialisasi Digital Marketing bagi Pelaku UMKM di Desa. Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M), 2(4), 287. https://doi.org/10.33474/jp2m.v2i4.13569
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Sono, M. G., Erwin, E., & Muhtadi, M. A. (2023). Strategi Pemasaran Digital dalam Mendorong Keberhasilan Wirausaha di Era Digital. Jurnal Ekonomi Dan Kewirausahaan West Science, 1(04), 312–324. https://doi.org/10.58812/jekws.v1i04.712
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Supriatin, D., Alfianika Maharani, D., Nasiroh, S., Barima, H., Mundiyani, M., & Purnomo, D. (2021). Membangun Branding Di Era Digital Pelatihan Bagi Anggota Pkk Desa Senon Kecamatan Kemangkon Kabupaten Purbalingga Sebagai Upaya Pembekalan Keterampilan Pemasaran on Line Umkm. Perwira Journal of Community Development, 1(1), 10–13. https://doi.org/10.54199/pjcd.v1i1.35
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Utomo, F. H., Rizkiawan, I., & Khasanah, A. U. (2024). Pelatihan kewirausahaan berbasis teknologi pada kelompok wirausaha perempuan Pimpinan Daerah Aisyiyah Karanganyar. Penamas: Journal of Community Service, 4(2), 280–286. https://doi.org/10.53088/penamas.v4i2.1143
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Yulyanti, S., Kurniawati, D., Diana, H., & Septian, S. P. (2024). Entrepreneurship Training to Increase Entrepreneurial Interest in Students at Ibnu Taimyah Vocational School Pekanbaru. Arsy:Aplikasi Riset Kepada Masyarakat, 4(2), 87–91. http://journal.al-matani.com/index.php/arsy,Online
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
  • Yuniana Cahyaningrum. (2024). Pengembangan Website E-Commerce untuk Meningkatkan Efektivitas Media Promosi dan Penjualan Online. Inventor: Jurnal Inovasi Dan Tren Pendidikan Teknologi Informasi, 2(1), 29–35. https://doi.org/10.37630/inventor.v2i1.1421
    Google Scholar Scite Semantic Scholar Scilit Crossref Connected Papers
License & Copyright
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

1. Copyright Retention and Open Access License

Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).

This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

2. Rights Granted Under CC BY 4.0

Under this license, readers are free to:

  • Share — copy and redistribute the material in any medium or format
  • Adapt — remix, transform, and build upon the material for any purpose, including commercial use
  • No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed

3. Attribution Requirements

All uses must include:

  • Proper citation of the original work
  • Link to the Creative Commons license
  • Indication if changes were made to the original work
  • No suggestion that the licensor endorses the user or their use

4. Additional Distribution Rights

Authors may:

  • Deposit the published version in institutional repositories
  • Share through academic social networks
  • Include in books, monographs, or other publications
  • Post on personal or institutional websites

Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.

5. Self-Archiving and Pre-Print Sharing

Authors are encouraged to:

  • Share pre-prints and post-prints online
  • Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
  • Engage in scholarly communication throughout the publication process

6. Open Access Commitment

This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.

Similar Articles

You may also start an advanced similarity search for this article.