Published: 2024-04-01
Produksi Pesan Korporat Melalui Video Lebaran 1444 H PT Petrokimia Gresik
DOI: 10.35870/jtik.v8i2.1933
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Abstract
In the digital era, companies are faced with the complexity of conveying corporate messages effectively. Digital communication, especially through video media, is a crucial strategy. This research analyzes the role of digital communication through a case study of PT Petrokimia Gresik's Eid 1444 H video. Analyze the effectiveness of the use of digital communications and its impact on audience perception and engagement. This research aims to provide an understanding of the significance of digital communication in disseminating corporate messages and strengthening audience engagement in the digital era. The conclusion shows that the production of corporate messages through creative videos opens up new opportunities for corporate interactions with audiences via social media, despite facing budget and time challenges.
Keywords
Digital Communications ; Corporate Video ; Corporate Messaging ; PT Petrokimia Gresik
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 2 (2024)
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Section: Computer & Communication Science
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/jtik.v8i2.1933
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Ramzy Fauza Setiawan
Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia
Pradipta Dirgantara
Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Bisnis, Universitas Telkom, Kota Bandung, Provinsi Jawa Barat, Indonesia
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