Published: 2025-04-01

Pemanfaatan Media Sosial TikTok sebagai Media Promosi untuk Pengenalan Industri Kuliner di Yogyakarta melalui Akun TikTok @makanandiyogya

DOI: 10.35870/jtik.v9i2.2017

Harish Maulana Putra, Choirul Fajri
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Abstract

The pandemic period has ended, but many culinary business actors and umkm actors who still have not risen from the downturn during the Covid-19 pandemic in Yogyakarta. Efforts that can be made by umkm players and culinary entrepreneurs are marketing products and introducing their products through social media. Based on this, Tiktok social media has the potential as an efficient promotional media on how to market umkm products in the Special Region of Yogyakarta. Here is one Tiktok account that has content as a promotional media is the @makanandiyogya account. The methodology used is the constructivist paradigm which has the aim of gaining understanding, reconstructing qualitative research so as to get deep understanding result from individuals and the public. Tiktok is a short marketing media and Indonesia is the largest user of the Tiktok application, this application is easy able to hit trend developments, influenced by celebrities, Tiktok is also an interesting form of promotional marketing.

Keywords

Social Media ; Tiktok ; Promotion

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Putra, H. M., & Fajri, C. (2025). Pemanfaatan Media Sosial TikTok sebagai Media Promosi untuk Pengenalan Industri Kuliner di Yogyakarta melalui Akun TikTok @makanandiyogya. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 9(2), 639-645. https://doi.org/10.35870/jtik.v9i2.2017
Article Information

This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 9 No. 2 (2025)

  • Section: Computer & Communication Science

  • Published: %750 %e, %2025

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Author Biographies
Harish Maulana Putra
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Sastra Budaya dan Komunikasi, Universitas Ahmad Dahlan, Kota Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia.

Choirul Fajri
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Sastra Budaya dan Komunikasi, Universitas Ahmad Dahlan, Kota Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia.

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