Published: 2024-07-01
Pengaruh Media Sosial Instagram Terhadap Perubahan Dalam Gaya Hidup Gen Z di Kota Tangerang
DOI: 10.35870/jtik.v8i3.2060
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Abstract
Instagram is a social media platform that has many users, mostly teenagers. Instagram is currently playing a role in changing the lifestyle of Generation Z, but it does not always have a positive impact because some users are negatively impacted. Instagram is changing the lifestyle of Generation Z. Change depends on everyone using Instagram. The research utilizes a quantitative method approach, applying techniques, SPSS version 24 software to analyze questionnaire data collected via Excel. Stages: Validity and Reliability Test, Regression Test, Correlation Test, Determination Test and t Test. The research results prove influencing factors such as visual communication, interaction relations, personalization, network relations, and information delivery. has a negative and positive correlation with lifestyle changes in gen z. 27 statements were shown to be valid and reliable because the table r value was greater than the calculated r value and reliability value. The r2 value in the coefficient of determination test is 25.9% indicating the digital media variable (Independent) on the lifestyle change variable of gen z. The research results show that factors have a big influence on changes in Gen Z's lifestyle, both positive and negative.
Keywords
Instagram ; Generation Z ; Lifestyle Changes ; Statistic Analysis
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 8 No. 3 (2024)
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Section: Computer & Communication Science
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Published: %750 %e, %2024
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/jtik.v8i3.2060
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Delani Siregar
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Tangerang, Kota Tangerang, Provinsi Banten, Indonesia
Toddy Aditya
Program Studi Ilmu Pemerintahan, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Tangerang, Kota Tangerang, Provinsi Banten, Indonesia
Eko Purwanto
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Tangerang, Kota Tangerang, Provinsi Banten, Indonesia
Korry Elyana
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Tangerang, Kota Tangerang, Provinsi Banten, Indonesia
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