Published: 2026-01-01
Komunikasi dan Pemberdayaan: Strategi Komunitas WEPOSE Surabaya dalam Memberdayakan Anak Marginal
DOI: 10.35870/jtik.v10i1.4711
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Abstract
This study aims to explore the communication strategy implemented by the WEPOSE Community in Surabaya for empowering marginalized children. The analysis refers to Hafied Cangara’s five stages of communication strategy which include research, plan, execute, measure, and report. The research adopts a descriptive qualitative approach with data collected through in-depth interviews with community organizers. The findings indicate that WEPOSE applies a systematic communication strategy supported by participatory and dialogic communication approaches that actively involve children and the surrounding community in every stage of the program. The empowerment initiatives include educational activities such as regular learning sessions and social programs like parenting support, youth training, free health check-ups, educational tours, and social campaigns. This strategy has proven effective in enhancing children's knowledge, character, and social participation. The study recommends strengthening participatory communication as a key foundation for successful empowerment programs.
Keywords
Communication Strategy ; Marginalized Children Empowerment ; Participatory Communication ; WEPOSE Community
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 10 No. 1 (2026)
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Section: Computer & Communication Science
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Published: %750 %e, %2026
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License: CC BY 4.0
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Copyright: © 2026 Authors
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DOI: 10.35870/jtik.v10i1.4711
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Fikrin Najib
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya, dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.
Dyva Claretta
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya, dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.
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