Published: 2026-01-01

Budaya Komunitas Virtual Indonesia Book Party di Media Sosial Instagram (Studi Etnografi Virtual Komunitas @Indobookparty di Instagram)

DOI: 10.35870/jtik.v10i1.4752

Yuki Amalia Prasetyo Putri, Aulia Rahmawati
  • Yuki Amalia Prasetyo Putri: Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Aulia Rahmawati: Universitas Pembangunan Nasional “Veteran” Jawa Timur
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Abstract

This study examines the culture of the Indonesia Book Party community through the @indobookparty Instagram account using Christine Hine’s virtual ethnography method. Data were collected through virtual observation, in-depth online interviews, and documentation, and analyzed using four levels: media space, media archive, media object, and experiential stories. At the media space level, Instagram is used to share activities and shape identity. Most members use their main accounts, while some use second accounts to maintain privacy, reflecting Wood & Smith’s identity theory. The account is managed to encourage open and equal interaction, in line with Gane & Beer’s interactivity theory. At the media archive level, identity is shown through visuals, emojis, and unique language. At the media object level, interaction is active through feeds, stories, and DMs, with both secondary and circular communication patterns. At the experiential stories level, the community reflects values of openness and togetherness, both online and offline, showing that online culture reflects real-life connections.

Keywords

Virtual Community ; Virtual Ethnography ; Instagram ; Virtual Community Culture

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How to Cite

Putri, Y. A. P., & Rahmawati, A. (2026). Budaya Komunitas Virtual Indonesia Book Party di Media Sosial Instagram (Studi Etnografi Virtual Komunitas @Indobookparty di Instagram). Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 10(1), 98-109. https://doi.org/10.35870/jtik.v10i1.4752
Article Information

This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 10 No. 1 (2026)

  • Section: Computer & Communication Science

  • Published: %750 %e, %2026

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Author Biographies
Yuki Amalia Prasetyo Putri
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya, dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.

Aulia Rahmawati
Google Scholar ResearchGate ORCID

Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya, dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.

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