Published: 2026-04-01
Analisis Wacana Digital Tindak Tutur dalam Konten "Ngobrolin Goblok secara Komprehensif" pada Kanal YouTube @Felix Siauw
DOI: 10.35870/jtik.v10i2.5409
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Abstract
This study examines digital discourse practices in Felix Siauw’s YouTube content titled “Ngobrolin Goblok secara Komprehensif” using Rodney H. Jones’ model of digital discourse analysis. The research focuses on text, context, action interaction, illocutionary speech acts, as well as the ideology and power embedded within the content and audience responses. The analysis reveals that Felix Siauw employs a communicative strategy that is polite, objective, and educational through assertive, directive, and expressive speech acts. Audience responses demonstrate appreciation, social criticism, and reflection on dependency phenomena, functioning as both educational and persuasive mediums. From the perspective of ideology and power, Felix reinforces his authority as a public figure by directing audiences toward critical, rational, and fair attitudes. This study highlights that digital discourse is not merely a space for expression but also an arena for shaping public opinion and collective awareness in the new media era.
Keywords
Digital Discourse Analysis ; YouTube ; Felix Siauw ; Gus Miftah ; Speech Acts ; Ideology
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 10 No. 2 (2026)
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Section: Computer & Communication Science
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Published: %750 %e, %2026
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License: CC BY 4.0
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Copyright: © 2026 Authors
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DOI: 10.35870/jtik.v10i2.5409
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Hilmy Yavi Ramadhani
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya, dan Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.
Hanna Nurhaqiqi
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya, dan Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.
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