Published: 2026-07-01
Analisis Isi Pesan Komunikasi pada Kampanye "Don't Know? Kasih No!" di YouTube Solusi BCA dalam Upaya Edukasi Pencegahan Cybercrime
DOI: 10.35870/jtik.v10i3.5998
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Abstract
The rise of cybercrime in Indonesia’s digital financial services demands effective and communicative public education. This study aims to explore how educational communication messages for cybercrime prevention are represented in BCA’s “Don’t Know? Kasih No!” campaign published on YouTube. Using a qualitative content analysis approach, the study focuses on interpreting both verbal and visual message meanings based on Rice and Atkin’s Public Communication Campaign theory. Findings reveal that the campaign constructs digital security education through several key strategies: simplifying technical concepts, providing practical behavioral instructions, reinforcing vigilance through communicative visual elements, engaging the public in participatory message dissemination, and utilizing humor and nostalgia as cultural anchoring. This multidimensional approach successfully delivers messages that are not only informative but also persuasive and easily accepted across diverse societal groups.
Keywords
Don’t Know? Kasih No ; BCA ; Social Media ; Cyber Crime ; Public Communication Campaign
Article Information
This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 10 No. 3 (2026)
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Section: Computer & Communication Science
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Published: %750 %e, %2026
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License: CC BY 4.0
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Copyright: © 2026 Authors
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DOI: 10.35870/jtik.v10i3.5998
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Rafli Argireza Akbar
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya, dan Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.
Dian Hutami Rahmawati
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Budaya, dan Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Kota Surabaya, Provinsi Jawa Timur, Indonesia.
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