Published: 2023-07-01

Mengembangkan Penjualan UMKM Alby Key dengan Web E-Commerce

DOI: 10.35870/jtik.v7i3.877

Eri Mardiani, Fachri, Guing Tri Suhatmojo, Kelfin Nurfaizi, Muhammad Rizky Perdana, Prayogo Dwi Cahyo Putro, Salestinus Petrus Dhema, Yoga Dwi Prasetyo
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Abstract

During the pandemic, people are exposed to the risks of in-person trading and tend to switch to digital trading. The purpose of this study is to examine the development of micro, small and medium enterprises (MSMEs) using the waterfall method. The data shows that online sales and purchases have increased significantly, prompting businesses to adopt digital distribution systems. The research highlights the need for community creativity, especially to reduce direct transactions and increase revenues through Internet platforms. In business settings, e-commerce acts as an intermediary for online transactions. Develop online sales and provide features that help buyers improve customer satisfaction and overall sales. The study provides a systematic and sequential overview of how MSMEs are evolving in meeting the challenges of the pandemic, highlighting the importance of adaptation and innovation in digitally enabled trading to business success.

Keywords

Sale ; Web ; MSME ; E-Commerce

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How to Cite

Mardiani, E., Fachri, Suhatmojo, G. T., Nurfaizi, K., Perdana, M. R., Putro, P. D. C., Dhema, S. P., & Prasetyo, Y. D. (2023). Mengembangkan Penjualan UMKM Alby Key dengan Web E-Commerce. Jurnal JTIK (Jurnal Teknologi Informasi Dan Komunikasi), 7(3), 383-388. https://doi.org/10.35870/jtik.v7i3.877
Article Information

This article has been peer-reviewed and published in the Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 7 No. 3 (2023)

  • Section: Computer & Communication Science

  • Published: %750 %e, %2023

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Author Biographies
Eri Mardiani
Google Scholar ResearchGate ORCID

Program Studi Informatika, Fakultas Teknologi Komunikasi dan Informatika, Universitas Nasional, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Fachri
Google Scholar ResearchGate ORCID

Program Studi Informatika, Fakultas Teknologi Komunikasi dan Informatika, Universitas Nasional, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Guing Tri Suhatmojo
Google Scholar ResearchGate ORCID

Program Studi Informatika, Fakultas Teknologi Komunikasi dan Informatika, Universitas Nasional, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Kelfin Nurfaizi
Google Scholar ResearchGate ORCID

Program Studi Informatika, Fakultas Teknologi Komunikasi dan Informatika, Universitas Nasional, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Muhammad Rizky Perdana
Google Scholar ResearchGate ORCID

Program Studi Informatika, Fakultas Teknologi Komunikasi dan Informatika, Universitas Nasional, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Prayogo Dwi Cahyo Putro
Google Scholar ResearchGate ORCID

Program Studi Informatika, Fakultas Teknologi Komunikasi dan Informatika, Universitas Nasional, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Salestinus Petrus Dhema
Google Scholar ResearchGate ORCID

Program Studi Informatika, Fakultas Teknologi Komunikasi dan Informatika, Universitas Nasional, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

Yoga Dwi Prasetyo
Google Scholar ResearchGate ORCID

Program Studi Informatika, Fakultas Teknologi Komunikasi dan Informatika, Universitas Nasional, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta, Indonesia

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