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Keywords: "Innovation Diffusion Theory"

Strategi Komunikasi Merek X dalam Proses Difusi Inovasi Alternative Channel di Kota Samarinda

Authors: Jeni Ananda Nur Islam, Jaka Farih Agustian, Kezia Arum Sary, Ainun Nimatu Rohmah

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Jeni Ananda Nur Islam: , niversitas Mulawarman
Jaka Farih Agustian: Mulawarman University
Kezia Arum Sary: Mulawarman University
Ainun Nimatu Rohmah: Mulawarman University
Pages: 795-805
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DOI:  10.35870/jtik.v8i3.2417
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