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Keywords: "Marketing Communications"

Live Streaming TikTok Sebagai Strategi Komunikasi Pemasaran Pada Brand Skincare

Authors: Delicia Regina Jacob

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Delicia Regina Jacob: Affiliation name not available , Institut Komunikasi & Bisnis LSPR
Pages: 276-284
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DOI:  10.35870/jtik.v8i2.1613
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Peran Marketing Communication dalam Membangun Brand Awareness di The Highland Park Resort Hotel Bogor

Authors: Hervina Afrianti Rahayu, Ika Sartika

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Hervina Afrianti Rahayu: IPB University
Ika Sartika: IPB University
Pages: 996-1007
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DOI:  10.35870/jtik.v10i3.5993
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Pengaruh Electronic Word of Mouth dan Komunikasi Pemasaran Digital terhadap Niat Berasuransi (Studi Kasus pada Pengikut Akun Instagram PT Equity Life Indonesia)

Authors: Yuliarti Yuliarti, Cahyanti Baskoro Ratri

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Yuliarti Yuliarti: LSPR Institute of Communication and Business
Cahyanti Baskoro Ratri: LSPR Institute of Communication and Business
Pages: 878-885
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DOI:  10.35870/jtik.v10i3.5933
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Strategi Komunikasi Pemasaran Media Digital Instagram Coffee Shop Bata Mera Coffee & Cascara dalam Meningkatkan Loyalitas Konsumen

Authors: Aldi Renaldy Hadi Putra, Eka Anisa Sari

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Aldi Renaldy Hadi Putra: Universitas Ahmad Dahlan
Eka Anisa Sari: Universitas Ahmad Dahlan
Pages: 365-373
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DOI:  10.35870/jtik.v10i1.5118
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