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Keywords: "Purchase Intention"

Strategi Komunikasi Periklanan Produk Yamaha NMAX Turbo 2024

Authors: Rafiuddin Akil, Salsabila Andi Akil, Alamsyah, Ayi Muhiban, Yanti Setianti

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Rafiuddin Akil: LSPR Institute of Communication & Business , Affiliation name not available
Salsabila Andi Akil: LSPR Institute of Communication & Business , Affiliation name not available
Alamsyah: Institut Bisnis dan Informatika Kosgoro 1957 , Affiliation name not available
Ayi Muhiban: Universitas Nasional Pasim
Yanti Setianti: Padjadjaran University
Pages: 130-141
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DOI:  10.35870/jtik.v9i1.3226
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Pengaruh Electronic Word of Mouth dan Komunikasi Pemasaran Digital terhadap Niat Berasuransi (Studi Kasus pada Pengikut Akun Instagram PT Equity Life Indonesia)

Authors: Yuliarti Yuliarti, Cahyanti Baskoro Ratri

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Yuliarti Yuliarti: LSPR Institute of Communication and Business
Cahyanti Baskoro Ratri: LSPR Institute of Communication and Business
Pages: 878-885
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DOI:  10.35870/jtik.v10i3.5933
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