Published: 2023-11-01

Pengaruh Testimoni terhadap Keputusan Pembelian pada Marketplace Shopee di Kota Bima

DOI: 10.35870/ljit.v1i2.1627

Suryo Nanda Pratama, Amirulmukminin
  • Suryo Nanda Pratama: Sekolah Tinggi Ilmu Ekonomi Bima , Indonesia
  • Amirulmukminin: Sekolah Tinggi Ilmu Ekonomi Bima , Indonesia
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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Testimoni Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Kota Bima. Jenis penelitian ini adalah asosiatif dan menggunakan kuesioner skala likert sebagai instrument penelitian. Populasi yang digunakan dalam penelitian ini yaitu seluruh konsumen yang pernah membeli produk pada Marketplace Shopee di Kota Bima yang tidak diketahui secara pasti jumlahnya (Unknown Population). Untuk menentukan jumlah sampel dalam populasi yang tidak diketahui maka digunakan rumus cochran dan diperoleh sampel sebanyak 96 orang. Teknik pengambilan sampel dilakukan dengan metode purposive sampling. Data-data pendukung penelitian ini dilakukan dengan metode observasi, kuesioner dan studi pustaka. Kemudian setelah data dikumpulkan dioleh dengan teknik analisis data yang terdiri dari uji validitas, uji reliabilitas, regresi linear sederhana, koefisien korelasi, uji determinasi dan uji t. Hasil penelitian menunjukan bahwa terdapat pengaruh yang signifikan testimoni terhadap keputusan pembelian pada Marketplace Shopee di Kota Bima dengan tingkat hubungan sedang.

Keywords

Keputusan Pembelian ; Testimoni

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How to Cite

Nanda Pratama, S., & Amirulmukminin. (2023). Pengaruh Testimoni terhadap Keputusan Pembelian pada Marketplace Shopee di Kota Bima. LANCAH: Jurnal Inovasi Dan Tren, 1(2), 90-95. https://doi.org/10.35870/ljit.v1i2.1627
Article Information

This article has been peer-reviewed and published in the LANCAH: Jurnal Inovasi dan Tren. The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 1 No. 2 (2023)

  • Section: Articles

  • Published: %750 %e, %2023

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Author Biographies
Suryo Nanda Pratama
Google Scholar ResearchGate ORCID

Prodi Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Provinsi Nusa Tenggara Barat, Indonesia

Amirulmukminin
Google Scholar ResearchGate ORCID

Prodi Manajamen, Sekolah Tinggi Ilmu Ekonomi Bima, Kota Bima, Indonesia

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