Published: 2024-06-27
Analisis Hedonisme Iklan M-Banking BRImo di Televisi Amanda Rawles
DOI: 10.35870/ljit.v2i2.2749
Downloads
Abstract
In this digital era, every company or producer in making advertisements has to have more creative advertising innovations so that the product message conveyed effectively and efficiently reaches all levels of society. This research is to analyze the creative message strategy and message appeal in the Amanda Rawles edition of the BRImo advertisement on television with an emphasis on the element of hedonism. The object of this research is the "easy and versatile" edition of the BRImo advertisement which will be broadcast on television in 2024. The research method used is semiotic analysis to find signs and meanings in the element of hedonism in the advertisement. The analysis results show that the BRImo advertisement displays a message with a creative strategy using the famous character Amanda Rawles and raises the theme of a hedonistic lifestyle. This aims to attract consumer attention. The Amanda Rawles edition of the BRImo advertisement conveys a message to consumers with a creative strategy of featuring famous figures and the concept of hedonism to appeal to the message.
Keywords
Hedonism ; M-Banking BRImo ; Television's Advertisement of Amanda Rawles
Article Information
This article has been peer-reviewed and published in the LANCAH: Jurnal Inovasi dan Tren. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
-
Issue: Vol. 2 No. 2 (2024)
-
Section: Articles
-
Published: %750 %e, %2024
-
License: CC BY 4.0
-
Copyright: © 2024 Authors
-
DOI: 10.35870/ljit.v2i2.2749
AI Research Hub
This article is indexed and available through various AI-powered research tools and citation platforms. Our AI Research Hub ensures that scholarly work is discoverable, accessible, and easily integrated into the global research ecosystem. By leveraging artificial intelligence for indexing, recommendation, and citation analysis, we enhance the visibility and impact of published research.
Nihayatul Mutimmah
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Politik, Universitas Yudharta Pasuruan, Pasuruan, Indonesia
-
Jennyya, V., Pratiknjo, M.H. and Rumampuk, S., 2021. Gaya Hidup Hedonisme di Kalangan Mahasiswa Universitas Sam Ratulangi. Holistik, Journal Of Social and Culture. ISSN: 1979-0481.
-
Kurniawan. 2016. Semiologi Roland Barthes. Magelang: Yayasan Indonesiatera.
-
Kotler, P dan Keller, KL. 2019. Manajemen Pemasaran Jilid I. Erlangga. Jakarta
-
Lester, P, M., 2020. Visual communication: images with messages (8e). Dailas. Texas : Lex Publishing.
-
Morisson. 2019. Riset Kualitatif. Kencana Prena Media. Jakarta.
-
Putri, Yessi, M, A.. 2018. Strategi Kreatif Pesan Iklan BRImo Edisi Septian David Maulana. Jurnal Universitas Pramita. Vol. 16. No. 1.
-
Santhi, D., & Anwar, N., Analisis Strukturalis PAda Iklan M-Banking BCA Mobile di Televisi. Jurnal Bahasa, Sastra Indonesia dan Pengajarannya. Vol. 2. No.1.
-
Sasmita, J. L. 2017. Pengaruh Advertising Appeal , Attitude Toward Brand , Dan Attitude Toward Advertising Terhadap Variabel Brand Prefereence Pada Obyek Iklan Popmie Edisi Gadis Hongkong. Jurnal Manajemen Dan Bisnis. Vol. 4. No.1.
-
Sobur, Alex. 2013. Semiotika Komunikasi. Bandung: PT Remaja Rosdakarya.
-
Tinarbuko, Sumbo. 2015. DEKAVE Desain Komunikasi Visual Penanda Zaman Masyarakat Global. Center for Academic Publishing Service. Yogyakarta.
-
Vivian, S. 2020. Pengaruh Brand Image dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Konsumen generasi Z pada produk Starbuck. Transaksi. Vol 12. No. 1.
-
Wahjuwibowo, I. S. 2018. Semiotika Komunikasi : Aplikasi Praktis bagi Penelitian dan Skripsi Komunikasi (3nd.ed). Mitra Wacana Media. Jakarta.
-
Widagdo. 2017. Desain & Kebudayaan. Penerbit : ITB. Bandung.
-
Sugiyono. 2018. Metode Kuantitaif, Kualitatif, dan R&D. Alfabeta. Bandung.
-
https://belitung.tribunnews.com (diakses pada hari Senin, 10 Juni 2024 pukul 11.45 WIB)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.