Analisis Faktor-Faktor Masyarakat Terhadap Keputusan Beralih ke Televisi Digital
Article Sidebar
Main Article Content
Abstract
Analog Switch Off or ASO is a process of stopping analog broadcasts from switching to digital television broadcasts. According to the decision of the government authority, ready or not, the public must switch to digital television, even though the exposure to information and the level of knowledge about digital television is low. Through the Theory of Diffusion of innovation by Everett M. Rogers, attempts to analyze the factors of society switching to Digital Television. This study used a quantitative method with a questionnaire to the Jatihurip Village community. The aim of this research is to find out the differences in demographic profiles between users and non-users of Digital Television, the use of media as a communication channel, and the factors of switching to Digital Television. The data analysis technique uses multiple linear regression analysis, with the test results showing that innovation opportunities, the number of campaigns, and following technology have a positive and significant effect on the decision to switch to Digital Television for the people of Jatihurip Village, Sumedang Utara District. The Innovation Opportunity factor greatly influences the decision to switch to digital television for the people of Jatihurip Village, Sumedang Utara District.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
An author  who publishes in the  Jurnal Manajemen Teknologi agrees to the following terms:
- Author retains the  copyright and grants the journal the right of first publication of  the work simultaneously licensed under the Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Author is  able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book)with the  acknowledgement of its initial publication in this journal.
- Author is  permitted and encouraged to post his/her  work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
Jurnal Ekonomi Manajemen Teknologi (EMT) KITA by http://journal.lembagakita.org/index.php/emt/index is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Adha, L. H., Asyhadie, Z., & Kusuma, R. (2020). Digitalisasi Industri Dan Pengaruhnya Terhadap Ketenagakerjaan dan Hubungan Kerja Di Indonesia Industrial. Jurnal Kompilasi Hukum, V(2), 268–298.
Akbar, A. (2018). Efektifitas Youtube sebagai Media Penyebaran Informasi (Studi pada Serambi on TV) 16(02), 1–112. https://repository.ar-raniry.ac.id/id/eprint/5845/4/Ali Akbar.pdf
Albab, C. U., Hidayat, M. N., Basori, M. H., & Nuswantoro, D. (2022). The Migration from Analog to Digital Television. 05(02).
Annur, C. M. (2022). Pengguna Internet Meningkat, Riset Nielsen Indonesia: TV Tetap Nomor Satu. Databox.
Asep Nurwanda, E. B. (2020). Analisis Program Inovasi Desa Dalam Mendorong Pengembangan Ekonomi Lokal Oleh Tim Pelaksana Inovasi Desa (PID) Di Desa Bangunharja Kabupaten Ciamis. Jurnal Ilmiah Ilmu Administrasi Negara, 7(1), 68–75.
Asri, R. (2023). PENERIMAAN KHALAYAK ATAS PROSES MIGRASI SISTEM PENYIARAN NASIONAL DI INDONESIA ( Studi Fenomenologis Perubahan Migrasi Siaran Analog ke Siaran Digital ). Jurnal CommLine, 08(01), 40–54.
Beno, J., Silen, A. P., & Yanti, M. (2022). Dampak Pandemi Covid-19 Pada Kegiatan Ekspor Impor (Studi Pada PT. Pelabuhan Indonesia II (Persero) Cabang Teluk Bayur). Jurnal Saintek Maritim, 22(2), 117–126.
Farinella, K., & Putri, Y. R. (2019). STRATEGI KOMUNIKASI DALAM PROSES DIFUSI INOVASI DESA MAJU REFORMA AGRARIA (DAMARA) DI KULONBAMBANG KABUPATEN BLITAR. E-Proceeding of Management, 6(3), 6748–6753.
Ghozali. (2018). Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Noach Cafe And Bistro. Agora, 7(2), 1–5.
Haqqu, R. (2020). Era Baru Televisi dalam Pandangan Konvergensi Media. Rekam, 16(1),1520. https://doi.org/10.24821/rekam.v16i1.371
Haqqu, R., & Ersyad, F. A. (2020). Eksistensi Media Televisi di Kalangan Remaja. Dinamika Sosial Budaya, 22(1), 38–44.
Iskandar, D., & Restu, D. M. (2019). Difusi Inovasi Siaran Televisi Digital pada Masyarakat Jakarta. Prosiding Peningkatan Mutu Perguruan Tinggi, indicator 4, 143–151. http://publikasi.mercubuana.ac.id/index.php/snpmpt/article/download/7954/3226
Kriyantono, R. (2020). Teknik praktis riset komunikasi kuantitatif dan kualitatif disertai contoh praktis Skripsi, Tesis, dan Disertai Riset Media, Public Relations, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran. Prenadamedia Group.
Magfiroh, S., Sunarmo, A., & Primasari, D. (2018). Profesional Audit Dan Etika Kerja Terhadap Tindakan Whistleblowing. Jurnal Analisis Bisnis Ekonomi, 16(2), 103–116. https://doi.org/10.31603/bisnisekonomi.v16i2.2619
Mailin, Rambe, G., Ar-Ridho, A., & Candra. (2022). Teori Media/Teori Difusi Inovasi. Guru Kita, 6(2).
Mumu, J., Tanujaya, B., Charitas, R., & Prahmana, I. (2022). Likert Scale in Social Sciences Research: Problems and Difficulties. FWU Journal of Social Sciences, 16(4), 89–101. https://doi.org/10.51709/19951272/Winter2022/7
Priadana, H. M. S., & Sunarsi, D. (2021). Metode Penelitian Kuantitatif. Pascal Books.
Ramadhani, A. D., Triyanto, A., & Muhammad, I. F. (2019). The Effect of E- Marketing With AISAS Model ( Attention , Interest , Search , Action , Share ) on Investment Decisions in Fintech Syariah. Jurnal Ekonomi Dan Perbankan Syariah, 7(2), 47–57.
Ramonita, L. (2018). Analisis Difusi Inovasi Aktivitas Program “Menuju Istana: Lomba Masak Ikan Nusantara” Dalam Proses Pembentukan Agent Of Change Makan Ikan Di Indonesia. Gunahumas, 1(1),88–104. https://doi.org/10.17509/ghm.v1i1.28381
Sari, M. S., & Zefri, M. (2019). Pengaruh Akuntabilitas, Pengetahuan, dan Pengalaman Pegawai Negeri Sipil Beserta Kelompok Masyarakat (Pokmas) Terhadap Kualitas Pengelolaan Dana Kelurahan Di Lingkungan Kecamatan Langkapura. Jurnal Ekonomi, 21(3), 308–315.
Slamet, Riyanto, & Andhita, H. A. (2020). Metode Riset Penelitian Kuantitatif Penelitian Di Bidang Manajemen, Teknik, Pendidikan Dan Eksperimen. Deepublish.
Yersel, B. (2019). Adoption factors to digital TV platforms in Turkey. Journal of Human Sciences, 16(2), 469–476. https://doi.org/10.14687/jhs.v16i2.5696.