EMT KITA Journal Vol. 8 No. 2 (2024): APRIL comprises a series of articles addressing various aspects of economics, management, and business. In this volume, several studies highlight the influence of factors such as work quality, motivation, and work effectiveness on productivity, as well as the impact of product features, promotion, and brand image on purchasing decisions. Additionally, there is analysis regarding the management of personal finances among students, the effects of the COVID-19 pandemic on housing financing in Islamic banks, and the evaluation of entrepreneurship programs in a polytechnic institute. Other articles discuss aspects such as consumer behavior, poverty, economic growth, and leadership development strategies within organizations. With diverse topics, this journal provides deep insights into the economic and management dynamics across various sectors during the relevant period.