Recently published research articles from our latest issue

• The Impact of Artificial Intelligence and Big Data Integration on Decision-Making and Supply Chain Efficiency in Modern Logistics
  Jeni Karay, Reni Koibur • 2026-02-01
• Optimizing Natural Resource Products through Sustainable Branding, Human Capital Strengthening, and Financial Resilience in the Age of Millennial and Gen Z Consumers
  Ni Luh Laksmi Rahmantari, Agus Putra Mardika, I Gusti Ayu Lia Yasmita, I Putu Dharmawan Suryagita Susila Putra, Ni Komang Mela Tri Utari • 2025-12-29
• Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group
  Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani • 2025-12-29
• The Influence of Transformational Leadership and Work Conflict on Employee Performance and Change Management in Hospitality Companies
  Elsa Mariska Andini, Elistia • 2025-12-27
• Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso
  Inge Cellianada Cahyono, Dani Kurniawan, Indri Agustin, Arik Muji Winarni, Setiyo Budi Tripriyono, Maghfur El Muhammady, Nurul Qomariah, Nursaid, Mu’ah • 2025-12-24

Handpicked articles by our editorial board

• The Design of The Spk in Fulfilling the Production Target of Vegetable Availability in Lut Tawar Sub-District Uses The SAW Method
  Rayuwati Rayuwati, Yelli Novelia Putri ★
• Effect of Application of Performance Assessment System Based on E-Performance and Competency on Work Achievement of Structural Employees Through Job Satisfaction as Intervening Variable (Study on Bondowoso Regency Government)
  I Putu Angga Wahyudi, Toni Herlambang, Ni Nyoman Putu Martini ★
• Holistic Strategy in Building Competitive Advantage in the Digital Era and Market Disruption
  Wahyu Sri Handono, Yulianto Umar Rofi’i, Upik Sri Sulistyawati ★
• Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity
  Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti ★
• The Role of Data Quality and User Experience in Increasing User Satisfaction in the Jember Regency One Data Portal Application
  Siti Fatimah, Nurul Qomariah, Ni Nyoman Putu Martini ★

Articles attracting the highest number of readers this month

Research papers with the highest download counts this month

Popular articles from last month's reading activity

• 1. The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms 642
• 2. Digital Transformation in the Hospitality Industry: Improving Efficiency and Guest Experience 487
• 3. Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience 143
• 4. The Effect of Work-Life Balance On Job Satisfaction and Productivity in The General and Financial Bureau of The Indonesian Quarantine Agency 142
• 5. The Influence of Transformational Leadership and Work Conflict on Employee Performance and Change Management in Hospitality Companies 141

Most downloaded research papers from previous month

• 1. The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms 294
• 2. Digital Transformation in the Hospitality Industry: Improving Efficiency and Guest Experience 206
• 3. Comprehensive Analysis of the Effectiveness of Omnichannel Marketing Strategy in Increasing Sales Optimization in Companies 127
• 4. Collaborative AI in Music Composition: Human-AI Symbiosis in Creative Processes 105
• 5. Utilization of Technology in Human Resource Management Optimizing Efficiency and Productivity in the Digital Era 104

Most viewed articles throughout our publication history

• 1. Digital Transformation in the Hospitality Industry: Improving Efficiency and Guest Experience 6.472
• 2. The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms 6.081
• 3. Employees Work-Life Balance Reviewed From Work From Home Aspect During COVID-19 Pandemic 3.454
• 4. Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia 3.385
• 5. Digital Marketing Strategy in the Online Fashion Industry 2.616

Most downloaded papers since journal establishment

• 1. Digital Transformation in the Hospitality Industry: Improving Efficiency and Guest Experience 4.344
• 2. The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms 3.842
• 3. Employees Work-Life Balance Reviewed From Work From Home Aspect During COVID-19 Pandemic 2.350
• 4. Analysis Violation of Professional Ethics in Manipulation Report Finance (Study The case of PT Garuda Indonesia) 2.294
• 5. The Impact of Brand on Purchasing Decisions 2.181