Search Results

Keywords: "Digital marketing strategies"

The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction

Authors: Sri Mulyono, Ika Ramadani

View Affiliation Details
Sri Mulyono: Universitas Horizon Indonesia
Ika Ramadani: Universitas Horizon Indonesia
Pages: 125-132
Views: 0
Downloads: 0
DOI:  10.35870/ijmsit.v6i1.6520
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

View Affiliation Details
Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
Views: 0
Downloads: 0
DOI:  10.35870/ijmsit.v5i1.3648
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

View Affiliation Details
Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali
Anthoneta Kopong: STIE Bukit Zaitun Sorong
Muhammad Nur Madani: STMIK Widya Cipta Dharma
Pages: 119-128
Views: 0
Downloads: 0
DOI:  10.35870/ijmsit.v4i1.2668
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

View Affiliation Details
Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
Views: 0
Downloads: 0
DOI:  10.35870/ijmsit.v6i1.6537
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

View Affiliation Details
Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
Views: 0
Downloads: 0
DOI:  10.35870/ijmsit.v5i2.4642
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Tableau-Based Business Intelligence Analysis For the 4P Strategy and Product Sales KPIs in Vending Machines at Minori Group

Authors: Lambok Rommy Sulaeman, Chowal Jundy Kumoro, Syaban Maulana, Davina Clarissa Rabbani

View Affiliation Details
Lambok Rommy Sulaeman: Politeknik Takumi
Chowal Jundy Kumoro: Politeknik Takumi
Syaban Maulana: Politeknik Takumi
Davina Clarissa Rabbani: Politeknik Takumi
Pages: 473-479
Views: 0
Downloads: 0
DOI:  10.35870/ijmsit.v5i2.5979
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

View Affiliation Details
Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
Views: 0
Downloads: 0
DOI:  10.35870/ijmsit.v5i2.5651
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

View Affiliation Details
Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
Views: 0
Downloads: 0
DOI:  10.35870/ijmsit.v5i1.3801
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Application of Smart Technology in Marketing Strategy Development: An Overview of the Hotel Industry in Bali

Authors: Seno Hadi Saputro, Arninda, Ferdy Firmansyah, Munawir

View Affiliation Details
Seno Hadi Saputro: ISB Atma Luhur
Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Munawir: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 217-225
Views: 0
Downloads: 0
DOI:  10.35870/ijmsit.v3i2.1491
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 9 of 9 items