The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

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Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang

Firdaus: Universitas Muhammadiyah Semarang

Zailani Abdullah: University of Malaysia Kelantan

Unveiling The Impact of Electronic Word-Of-Mouth On Corporate Social Responsibility Communication In The Banking Sector

Authors: Nizar Fauzan, Rita Kusumawati, Nursaadah Syahro Fitriyah

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Nizar Fauzan: Khon Kaen University

Rita Kusumawati: Muhammadiyah University of Yogyakarta

Nursaadah Syahro Fitriyah: Chiang Mai University