The Effect of Product Advertising Through YouTube Media on Brand Awareness, Brand Image, and Purchase Intentions in the Millennial Generation

Authors: Fariz Irfandi, Agus Abdurrahman

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Fariz Irfandi: Islamic University of Indonesia

Agus Abdurrahman: Islamic University of Indonesia

The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

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Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang

Firdaus: Universitas Muhammadiyah Semarang

Zailani Abdullah: University of Malaysia Kelantan

The Influence of Financial Technology and Financial Literacy on Financial Behavior in the Digital Era

Authors: Nugraha Rasyid, Goso, Muhammad Ikbal

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Nugraha Rasyid: Universitas Muhammadiyah Palopo

Goso: Universitas Muhammadiyah Palopo

Muhammad Ikbal: Universitas Muhammadiyah Palopo

Human Resource Development Model in Small and Medium Enterprises Kemplang Crackers in Palembang City

Authors: Zaleha Trihandayani, Fadhil Yamaly, Ahmad Dzaky Fawwaz

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Zaleha Trihandayani: Muhammadiyah University Palembang

Fadhil Yamaly: Muhammadiyah University Palembang

Ahmad Dzaky Fawwaz: Muhammadiyah University Palembang

Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada

Ririn Ayuandira: Universitas Kurnia Jaya Persada

Hendriawan Patadungan: Universitas Kurnia Jaya Persada

Rima Yanti: Universitas Kurnia Jaya Persada

Asti: Universitas Kurnia Jaya Persada

The Impact of Brand on Purchasing Decisions

Authors: Edy Purwo Saputro, Dewi Probowati Setyaningrum

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Edy Purwo Saputro: Muhammadiyah University of Surakarta

Dewi Probowati Setyaningrum: Muhammadiyah University of Surakarta

Using The Python Library to Create Simple Game Animations

Authors: Adi Sadli

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Adi Sadli: STIKES Tanawali Takalar