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Keywords: "Product quality"

An Empirical Study on Product Quality and Competitive Pricing as Key Factors for Business Success

Authors: Mersiana Setiarini, Christy, Sutomo

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Mersiana Setiarini: Universitas Adhirajasa Reswara Sanjaya
Christy: Universitas Katolik Indonesia Atma Jaya
Sutomo: Universitas Tangerang Raya
Pages: 243-252
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DOI:  10.35870/ijmsit.v5i1.3885
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The Influence of Product Quality and Brand Image on Loyalty Through Consumer Satisfaction on Honda Automatic Motorcycles in Palembang City

Authors: M. Ahlun Nizar, Sri Rahayu, Zaleha Trihandayani

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M. Ahlun Nizar: Universitas Muhammadiyah Palembang
Sri Rahayu: Universitas Muhammadiyah Palembang
Zaleha Trihandayani: Universitas Muhammadiyah Palembang
Pages: 90-96
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DOI:  10.35870/ijmsit.v5i1.3559
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Effect of Product Quality and Service Quality Against Consumer Satisfaction Case Study On UKM Wawarungan Ijot, Cimahi City

Authors: Ega Nurhaidah Sari, Doni Dirgantara Asikin

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Ega Nurhaidah Sari: Pasim National University
Doni Dirgantara Asikin: Pasim National University
Pages: 175-184
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DOI:  10.35870/ijmsit.v3i2.1448
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The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung

Authors: Putri Indriani, Iskandar Ali Alam

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Putri Indriani: Universitas Bandar Lampung
Iskandar Ali Alam: Universitas Bandar Lampung
Pages: 236-242
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DOI:  10.35870/ijmsit.v5i1.3642
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
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DOI:  10.35870/ijmsit.v4i2.3373
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The Effect of Product, Word of Mouth, Location, and Price on the Decision to Choose the School of Economics and Business (STIEB) 'Perdana Mandiri' and Its Implications for Student Satisfaction

Authors: Kristin Lukitaningrum, Sri Isti Untari, Anita Rahmawati, Rahma Nurpratiwi, Tika Dwi Ariyanti

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Kristin Lukitaningrum: Jakarta State Polytechnic
Sri Isti Untari: Jakarta State Polytechnic
Anita Rahmawati: Jakarta State Polytechnic
Rahma Nurpratiwi: Jakarta State Polytechnic
Tika Dwi Ariyanti: Jakarta State Polytechnic
Pages: 535-545
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DOI:  10.35870/ijmsit.v4i2.3539
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Exploring Key Determinants of Customer Satisfaction and Loyalty: Strategies for Business Sustainability in the Modern Era

Authors: Nany Budi Hardjayanti, Amirah Andika Rifdayanti , Satrya Bayu irawan

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Nany Budi Hardjayanti: Universitas Nani Bili Nusantara Sorong
Amirah Andika Rifdayanti : Raden Fatah State Islamic University Palembang
Satrya Bayu irawan: Universitas Nani Bili Nusantara Sorong
Pages: 107-115
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DOI:  10.35870/ijmsit.v5i1.3781
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Distribution Strategy Analysis to Increase Sales Excellence at PT Bintang Sidoraya

Authors: Jauhari Arief Bustaman, Anas Hidayat

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Jauhari Arief Bustaman: Islamic University of Indonesia
Anas Hidayat: Islamic University of Indonesia
Pages: 261-265
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DOI:  10.35870/ijmsit.v3i2.1643
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
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DOI:  10.35870/ijmsit.v5i2.5651
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Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso

Authors: Inge Cellianada Cahyono, Dani Kurniawan, Indri Agustin, Arik Muji Winarni, Setiyo Budi Tripriyono, Maghfur El Muhammady, Nurul Qomariah, Nursaid, Mu’ah

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Inge Cellianada Cahyono: Universitas Muhammadiyah Jember
Dani Kurniawan: Universitas Muhammadiyah Jember
Indri Agustin: Universitas Muhammadiyah Jember
Arik Muji Winarni: Universitas Muhammadiyah Jember
Setiyo Budi Tripriyono: Universitas Muhammadiyah Jember
Maghfur El Muhammady: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Nursaid: Universitas Muhammadiyah Jember
Mu’ah: Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Pages: 446-455
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DOI:  10.35870/ijmsit.v5i2.6087
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Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

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Welly Surjono: Universitas Sangga Buana
Pages: 297-311
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DOI:  10.35870/ijmsit.v4i2.3004
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Human Resource Development Model in Small and Medium Enterprises Kemplang Crackers in Palembang City

Authors: Zaleha Trihandayani, Fadhil Yamaly, Ahmad Dzaky Fawwaz

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Zaleha Trihandayani: Muhammadiyah University Palembang
Fadhil Yamaly: Muhammadiyah University Palembang
Ahmad Dzaky Fawwaz: Muhammadiyah University Palembang
Pages: 322-329
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DOI:  10.35870/ijmsit.v3i2.1837
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The Effect of Advertising and Consumer Satisfaction on Consumer Loyalty to Pepsodent Products in Banda Aceh City

Authors: Zulfan Yusuf, Sarboini Sarboini, Mariati Mariati, Saiful Amri, Syamsul Rizal

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Zulfan Yusuf: Universitas Serambi Mekkah
Sarboini Sarboini: Universitas Serambi Mekkah
Mariati Mariati: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Syamsul Rizal: AKUBANK Nusantara
Pages: 36 - 44
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DOI:  10.35870/ijmsit.v1i2.441
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