Digital Marketing Strategy in the Online Fashion Industry

Authors: Wahyu Sri Handono, Anthoneta Kopong, Muhammad Nur Madani

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Wahyu Sri Handono: Institut Teknologi dan Bisnis Muhammadiyah Bali

Anthoneta Kopong: STIE Bukit Zaitun Sorong

Muhammad Nur Madani: STMIK Widya Cipta Dharma

Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

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Welly Surjono: Universitas Sangga Buana

The Effect of CSR Activities on Purchase Intention: The Mediating Role of Brand Image and Corporate Image on UNIQLO

Authors: Rizki Juwita Sari, Anton Agus Setyawan

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Rizki Juwita Sari: Universitas Muhammadiyah Surakarta

Anton Agus Setyawan: Universitas Muhammadiyah Surakarta

Consumer Behavior in Omnichannel Retail

Authors: Aulia Uswatun Khasanah, Ilham Karin Rizkiawan, Fahman Hadi Utomo, Uli Yuniarti, Multi Sari Dewi

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Aulia Uswatun Khasanah: Universitas 'Aisyiyah Surakarta

Ilham Karin Rizkiawan: Universitas 'Aisyiyah Surakarta

Fahman Hadi Utomo: Universitas 'Aisyiyah Surakarta

Uli Yuniarti: Universitas 'Aisyiyah Surakarta

Multi Sari Dewi: Universitas 'Aisyiyah Surakarta