Published: 2022-05-15

Application of Business Model Canvas at Thirty-One Collection Boutique

DOI: 10.35870/ijecs.v2i1.622

Lila Setiyani, Risnawati, Evelyn Tjandra
  • Lila Setiyani: STMIK Rosma , Indonesia
  • Risnawati: STMIK Rosma , Indonesia
  • Evelyn Tjandra: STMIK Rosma , Indonesia
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Abstract

The fashion business today is one of the promised businesses. Thrity-One Collection Boutique is one of the business traders in the fashion sector that will be built in Karawang Regency. The purpose of this research is to develop a business strategy using the Business Model Canvas at Thirty-One Collection Boutique. The research method used is qualitative, data collection is done by interviewing fashion enthusiasts and fashion actors. This study analyzes the business model used by Thirty-One Collection Boutique using the Business Model Canvas, then analyzes each element using a SWOT analysis (Strength, Weakness, Opportunities, and Threats). The results of this study are a business strategy to increase productivity and see the risks that may be faced by the Thirty-One Collection Boutique Store and to help business actors to minimize the risks that may arise and find out the potential that can be developed in the Thirty-One Collection Boutique Store business.

Keywords

Business Model Canvas ; SWOT Analysis ; Fashion Boutique

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How to Cite

Setiyani, L., Risnawati, & Tjandra, E. (2022). Application of Business Model Canvas at Thirty-One Collection Boutique. International Journal Education and Computer Studies (IJECS), 2(1), 14-18. https://doi.org/10.35870/ijecs.v2i1.622
Article Information

This article has been peer-reviewed and published in the International Journal Education and Computer Studies (IJECS). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 2 No. 1 (2022)

  • Section: Articles

  • Published: %750 %e, %2022

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Author Biographies
Lila Setiyani
Google Scholar ResearchGate ORCID

Information System, STMIK Rosma, Indonesia

Risnawati
Google Scholar ResearchGate ORCID

Information System, STMIK Rosma, Indonesia

Evelyn Tjandra
Google Scholar ResearchGate ORCID

Information System, STMIK Rosma, Indonesia

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